902 Harga
533 Catatan reproduksi
700 Entri Tambahan Nama Orang
336 Content Typetext (rdacontent)
264b Nama PenerbitProdi Ilmu Komunikasi Fakultas Ilmu Administrasi Bisnis dan Ilmu Komunikasi Universitas Katolik Indonesia Atma Jaya
710 Entri Tambahan Badan Korporasi
091 No. Panggil Setempat Majalah384 JIA 1:2 (2012)
049 No. Barkod
852 LokasiPerpustakaan UI, Lantai 4, R. Koleksi Jurnal
515 Penyimpangan/penomoran
338 Carrier Typevolume (rdacarrier)
490 Seri
270 Alamat Penerbit, SuplierUniversitas Katolik Indonesia Atma Jaya Ged.C. Lt.1 Jl. Jend. Sudirman Kav. 51, Jakarta, 12930 Indonesia
590 Cat. Sumber Pengadaan Koleksi
053 No. Induk
321 Frekuensi lama
653 Kata KunciUses and gratification; new media; visual consumption; scopophilia; male gaze; escapism
040 Sumber PengataloganLibUI engind rda
245 Judul UtamaJurnal InterAct
264c Tahun Terbit
650 Subyek TopikCommunication
850 Lembaga PemilikUniversitas Indonesia
520 Ringkasan/Abstrak/IntisariUses and gratification theory stated that audiences have media-related needs and they will use media actively and rationally to satisfy those needs. Does this alsp apply to new media ? According to Ruggerio (2000) new media has some characteristic that is interactivity, demassification, and asynchroniety. Lister et al. (2003) also found some characteristics of new media which are digital, interactive, hyper-textual, virtual, networked, and simulated. Therefore, conceptually, the ability of audiences to use new media in accordance with their needs. One of the audience's motivations in media use is to escape from routine activities. Eye is the most used sense in new media consumption and Freud (1910) says that seeing activity will produce visual plessure (scopophilia). However, Mulvey (1989) says that visuality is gendered so whenever a male use their eyes to see female body, they will do what is called by Mulvey as 'male gaze' which is seeing activity that put female as sexual object of male visuality. YouTube is a site that presents so many video contents that can be selected by the audiences to watch. This paper examines how 'male gaze' is performed as visual consumption on YouTube as means of escapism.
904b Pemeriksa Lembar KerjaFakhri Mubin
022 ISSN (R)22524630
525 Cat. suplemen/index/spec. issua
090 No. Panggil Setempat384 JIA
061 Tanggal akhir diterima/langgan
500 Catatan Umum
337 Media Typeunmediated (rdamedia)
100 Entri Utama Nama Orang
264a Kota TerbitJakarta
300 Deskripsi Fisik
904a Pengisi Lembar Kerja
856 Akses dan Lokasi Elektronik
246 Judul Alternatif
310 Frekuensi TerbitMei & November
041 Kode Bahasaind; eng
362 Tanggal Terbit Awal2012