902 Harga;;;;;;;;
533 Catatan reproduksiMaret, Juni, September, Desember
700 Entri Tambahan Nama Orang
336 Content Typetext (rdacontent)
264b Nama PenerbitThe University of Chicago Press
710 Entri Tambahan Badan Korporasi
091 No. Panggil Setempat Majalah305 JCR 33:1-3 (2006);305 JCR 31:1-3 (2004);305 JCR 34:1-3 (2007);305 JCR 29:2-3 (2002);305 JCR 35:2 (2008);305 JCR 28:1-3 (2001);305 JCR 32:3-4 (2005-06);305 JCR 28,30,31,33,34:4 (2002-07);305 JCR 34:5-6; 35:1 (2008)
049 No. Barkod04-19-813068608;04-19-153579826;04-19-275482823;04-19-693592330;;04-19-813651460;04-19-552289786;04-19-919682935;04-19-643691044
852 LokasiPerpustakaan UI, Lantai 4, R. Koleksi Jurnal
515 Penyimpangan/penomoran
338 Carrier Typevolume (rdacarrier)
490 Seri
270 Alamat Penerbit, Suplier1427 East 60th Street, Chicago, IL 60637
590 Cat. Sumber Pengadaan Koleksi;;;;;;;;
053 No. Induk04-19-813068608;04-19-153579826;04-19-275482823;04-19-693592330;;04-19-813651460;04-19-552289786;04-19-919682935;04-19-643691044
321 Frekuensi lamaEmpat kali setahun
653 Kata KunciEconomy; marketing; konsumen
040 Sumber PengataloganLibUI eng rda
245 Judul UtamaJournal of Consumer Research
264c Tahun Terbit
650 Subyek TopikConsumer
850 Lembaga PemilikUniversitas Indonesia
904b Pemeriksa Lembar Kerja;;;;;;;;
520 Ringkasan/Abstrak/IntisariABSTRAK
Self-generated validity research has demonstrated that responding to survey questions changes subsequently measured judgements and behavior. We examine the scope and persistence of the effect of measuring satisfaction on customer behavior over time. In a field experiment conducted in a financial services setting, we hypothesize and find that measuring satisfaction (a) changes one-time purchase behavior, (b) changes relational customer behaviors (likelihood of defection, aggregate product use, and profitability), and (c) results in effects that increase for months afterward and persist even a year later. These results raise questions concerning the design, interpretation, and ethics in the conduct of applied marketing research studies.
022 ISSN (R)00935301
525 Cat. suplemen/index/spec. issua
090 No. Panggil Setempat305 JCR
061 Tanggal akhir diterima/langgan
500 Catatan Umum
337 Media Typeunmediated (rdamedia)
100 Entri Utama Nama Orang
264a Kota TerbitChicago
300 Deskripsi Fisik
904a Pengisi Lembar KerjaAlyssa-Mei19;Alyssa-Mei19;Alyssa-Mei19;Alyssa-Mei19;Fakhri Mubin;Alyssa-Mei19;Alyssa-Mei19;Alyssa-Mei19;Alyssa-Mei19
856 Akses dan Lokasi Elektronikhttp://www.ejcr.org/
246 Judul Alternatif
310 Frekuensi TerbitEmpat kali setahun
041 Kode Bahasaeng
362 Tanggal Terbit Awal