902 Harga | ;;;;;;;; |
533 Catatan reproduksi | Maret, Juni, September, Desember |
700 Entri Tambahan Nama Orang | |
336 Content Type | text (rdacontent) |
264b Nama Penerbit | The University of Chicago Press |
710 Entri Tambahan Badan Korporasi | |
091 No. Panggil Setempat Majalah | 305 JCR 33:1-3 (2006);305 JCR 31:1-3 (2004);305 JCR 34:1-3 (2007);305 JCR 29:2-3 (2002);305 JCR 35:2 (2008);305 JCR 28:1-3 (2001);305 JCR 32:3-4 (2005-06);305 JCR 28,30,31,33,34:4 (2002-07);305 JCR 34:5-6; 35:1 (2008) |
049 No. Barkod | 04-19-813068608;04-19-153579826;04-19-275482823;04-19-693592330;;04-19-813651460;04-19-552289786;04-19-919682935;04-19-643691044 |
852 Lokasi | Perpustakaan UI, Lantai 4, R. Koleksi Jurnal |
515 Penyimpangan/penomoran | |
338 Carrier Type | volume (rdacarrier) |
490 Seri | |
270 Alamat Penerbit, Suplier | 1427 East 60th Street, Chicago, IL 60637 |
590 Cat. Sumber Pengadaan Koleksi | ;;;;;;;; |
053 No. Induk | 04-19-813068608;04-19-153579826;04-19-275482823;04-19-693592330;;04-19-813651460;04-19-552289786;04-19-919682935;04-19-643691044 |
321 Frekuensi lama | Empat kali setahun |
653 Kata Kunci | Economy; marketing; konsumen |
040 Sumber Pengatalogan | LibUI eng rda |
245 Judul Utama | Journal of Consumer Research |
264c Tahun Terbit | |
650 Subyek Topik | Consumer |
850 Lembaga Pemilik | Universitas Indonesia |
904b Pemeriksa Lembar Kerja | ;;;;;;;; |
520 Ringkasan/Abstrak/Intisari | ABSTRAK Self-generated validity research has demonstrated that responding to survey questions changes subsequently measured judgements and behavior. We examine the scope and persistence of the effect of measuring satisfaction on customer behavior over time. In a field experiment conducted in a financial services setting, we hypothesize and find that measuring satisfaction (a) changes one-time purchase behavior, (b) changes relational customer behaviors (likelihood of defection, aggregate product use, and profitability), and (c) results in effects that increase for months afterward and persist even a year later. These results raise questions concerning the design, interpretation, and ethics in the conduct of applied marketing research studies. |
022 ISSN (R) | 00935301 |
525 Cat. suplemen/index/spec. issua | |
090 No. Panggil Setempat | 305 JCR |
061 Tanggal akhir diterima/langgan | |
500 Catatan Umum | |
337 Media Type | unmediated (rdamedia) |
100 Entri Utama Nama Orang | |
264a Kota Terbit | Chicago |
300 Deskripsi Fisik | |
904a Pengisi Lembar Kerja | Alyssa-Mei19;Alyssa-Mei19;Alyssa-Mei19;Alyssa-Mei19;Fakhri Mubin;Alyssa-Mei19;Alyssa-Mei19;Alyssa-Mei19;Alyssa-Mei19 |
856 Akses dan Lokasi Elektronik | http://www.ejcr.org/ |
246 Judul Alternatif | |
310 Frekuensi Terbit | Empat kali setahun |
041 Kode Bahasa | eng |
362 Tanggal Terbit Awal |