| 001 Hak Akses (open/membership) | membership |
| 700 Entri Tambahan Nama Orang | Suroso Martowiredjo, promotor; Rizal Edy Halim, co-promotor; M. Gunawan Alif, co-promotor; Adi Zakaria Affif, examiner; Tengku Ezni Balqiah, examiner; Sri Rahayu Hijrah Hati, examiner; Asnan Furinto, examiner |
| 336 Content Type | text (rdacontent) |
| 264b Nama Penerbit | Fakultas Ekonomi dan Bisnis Universitas Indonesia |
| 710 Entri Tambahan Badan Korporasi | Universitas Indonesia. Fakultas Ekonomi dan Bisnis |
| 049 No. Barkod | 07-22-46380368 |
| 504 Catatan Bibliografi | pages 127-137 |
| 852 Lokasi | Perpustakaan UI |
| 338 Carrier Type | online resource (rdacarrier) |
| 590 Cat. Sumber Pengadaan Koleksi | |
| 903 Stock Opname | |
| 053 No. Induk | 07-22-46380368 |
| Tahun Buka Akses | |
| 653 Kata Kunci | business to business; brand orientation; organization change readiness; brand equity; internet service provider |
| 040 Sumber Pengatalogan | libUI ind rda |
| 245 Judul Utama | Pengaruh brand orientation dengan moderasi organization change readiness didalam meningkatkan brand equity pada brand corporate di Indonesia = Influence of brand orientation with moderation organization change readiness for improving brand equity at brand corporate in Indonesia |
| 264c Tahun Terbit | 2020 |
| 650 Subyek Topik | Branding (Marketing) -- Management; Business to business; Organization change |
| 850 Lembaga Pemilik | Universitas Indonesia |
| 904b Pemeriksa Lembar Kerja | Amiarsih Indah Purwiati-Agustus 2022 |
| 520 Ringkasan/Abstrak/Intisari | Teknologi mengubah perilaku masyarakat dunia hari ini. Penelitian bertujuan untuk menjelaskan hubungan relasi positif antar laten variabel brand orientation, brand knowledge, brand involvement dan brand commitment terhadap brand equity suatu organisasi, dengan kebaharuan variabel di moderasi organization change readiness untuk perusahaan business to business (B2B), khususnya Internet Service Provider (ISP) di negara berkembang. Survei online mengikuti metode purposive sampling kepada 68 responden perusahaan dan dilakukan analisis menggunakan metode Partial Least Square (PLS). Hasil penelitian menunjukkan adanya relasi brand commitment terhadap internal brand equity dengan moderasi organization change readiness namun tidak terbukti adanya hubungan langsung dari internal brand equity dan brand equity.
......Technology changes people behavior in today society globally. Reseach objective is to explain positive relationship between latent variables of brand orientation, brand knowledge, brand involvement, brand commitment to brand equity in organization, by novelty in moderation organization change readiness at business to business (B2B), especially to internet service provider (ISP) in developing country. Online survey uses purposive sampling at 68 company respondents and analysis using Partial Least Square (PLS). Result shows relationship between brand orientation, brand commitment to internal brand equity with moderation organization change readiness, however there is no proof established relationship between internal brand equity and brand equity. |
| 090 No. Panggil Setempat | D-pdf |
| d-Entri Utama Nama Orang | |
| 500 Catatan Umum | |
| d-Entri Tambahan Nama Orang | |
| 337 Media Type | computer (rdamedia) |
| 526 Catatan Informasi Program Studi | Ilmu Manajemen |
| 100 Entri Utama Nama Orang | Tobing, Rudy, author |
| 264a Kota Terbit | Depok |
| 300 Deskripsi Fisik | xi, 137 pages : illustration ; appendix |
| 904a Pengisi Lembar Kerja | Ahmad Bahrein 22 |
| Akses Naskah Ringkas | |
| 856 Akses dan Lokasi Elektronik | |
| 502 Catatan Jenis Karya | Disertasi |
| 041 Kode Bahasa | ind |