| 700 Entri Tambahan Nama Orang | Snezana Swasti Brodjonegoro, supervisor |
| 001 Hak Akses (open/membership) | membership |
| 336 Content Type | text (rdacontent) |
| 264b Nama Penerbit | Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia |
| 710 Entri Tambahan Badan Korporasi | Universitas Indonesia. Fakultas Ilmu Sosial dan Ilmu Politik |
| 504 Catatan Bibliografi | pages 24-27 |
| 852 Lokasi | Perpustakaan UI |
| 049 No. Barkod | 11-23-90996353 |
| 338 Carrier Type | online resource (rdacarrier) |
| 590 Cat. Sumber Pengadaan Koleksi | |
| Tahun Buka Akses | |
| 053 No. Induk | 11-23-90996353 |
| 653 Kata Kunci | perilaku membeli; AIDA model; influencer marketing; social media influencers; endorsement |
| 111 Entri Utama Nama Pertemuan | |
| 040 Sumber Pengatalogan | LibUI eng rda |
| 245 Judul Utama | The Use of AIDA Model: A Study of Tasya Farasya in Influencing People's Buying Behaviour in the Beauty Industry = Penggunaan Model AIDA: Kajian Tasya Farasya dalam Mempengaruhi Perilaku Membeli Masyarakat di Industri Kecantikan |
| 650 Subyek Topik | Consumer behavior |
| 264c Tahun Terbit | 2022 |
| 850 Lembaga Pemilik | Universitas Indonesia |
| 520 Ringkasan/Abstrak/Intisari | Di zaman sekarang ini, banyak bisnis memanfaatkan dukungan publik figur untuk meningkatkan penjualan dan brand awareness mereka, bahkan juga untuk memperluas target market mereka. Dikarenakan banyak brand dari berbagai industri menyadari seberapa besar dampak dari endorse publik figur ini, mereka semakin bergantung kepada mereka karena publik figur ini mempunyai kemampuan untuk mempengaruhi orang terhadap suatu produk atau servis. Hal ini mendorong pelaku bisnis untuk lebih banyak berkolaborasi dengan influencer dan hal ini terlihat dari kasus Tasya Farasya dan dampak endorsement di industri kecantikan. Oleh karena itu, makalah ini bertujuan untuk memahami bagaimana konsep teori AIDA model (Lewis, 1898) menjelaskan pengaruh publik figur dalam mempengaruhi perilaku pembelian masyarakat melalui endorsement Tasya Farasya di Instagram. Penelitian ini menggunakan metode kualitatif dan metode pengumpulan data sekunder digunakan untuk menganalisis unsur AIDA dalam fenomena endorsement Tasya Farasya. Penelitian ini, kemudian, menunjukkan bahwa ada beberapa tahapan yang dilalui seseorang dalam proses pengambilan keputusan untuk membeli produk atau layanan, dan tingkat keefektifan model ini bergantung pada siapa yang di endorse.
......In this day and age, a lot of business brands, make use of public figure endorsement to increase their brand awareness and sales and hopefully expand more potential target audience. As many brands coming from different industries have shown how impactful these endorsements are, they rely more on those public figures/influencers due to their power in shaping people?s desires on a product on service. This encourages businesses to collaborate more with influencers and this can be seen through the case of Tasya Farasya and the beauty industry endorsement impacts. Thus, this paper aims to understand how the AIDA model of communication theory (Lewis, 1898) explains the influence of public figure in influencing people?s buying behavior through Tasya Farasya?s endorsement on Instagram. In order to gain the data, qualitative method is applied in this research and secondary data collecting method is used to analyze the AIDA elements in Tasya Farasya?s endorsement phenomenon. The study later shows that there are some stages people gone through in their decision-making process to purchase a product or service and the effectiveness rate of this model is depending on who?s being endorsed. In this day and age, a lot of business brands, make use of public figure endorsement to increase their brand awareness and sales and hopefully expand more potential target audience. As many brands coming from different industries have shown how impactful these endorsements are, they rely more on those public figures/influencers due to their power in shaping people?s desires on a product on service. This encourages businesses to collaborate more with influencers and this can be seen through the case of Tasya Farasya and the beauty industry endorsement impacts. Thus, this paper aims to understand how the AIDA model of communication theory (Lewis, 1898) explains the influence of public figure in influencing people?s buying behavior through Tasya Farasya?s endorsement on Instagram. In order to gain the data, qualitative method is applied in this research and secondary data collecting method is used to analyze the AIDA elements in Tasya Farasya?s endorsement phenomenon. The study later shows that there are some stages people gone through in their decision-making process to purchase a product or service and the effectiveness rate of this model is depending on who?s being endorsed. |
| 904b Pemeriksa Lembar Kerja | Amiarsih Indah Purwiati-Oktober 2022 |
| 090 No. Panggil Setempat | MK-pdf |
| d-Entri Utama Nama Orang | |
| 500 Catatan Umum | |
| 337 Media Type | computer (rdamedia) |
| d-Entri Tambahan Nama Orang | |
| 526 Catatan Informasi Program Studi | Ilmu Komunikasi |
| 100 Entri Utama Nama Orang | Raina Safa Radhyana Rahmat, author |
| 264a Kota Terbit | Depok |
| 300 Deskripsi Fisik | 27 pages : illustration + appendix |
| 904a Pengisi Lembar Kerja | Amiarsih Indah Purwiati-Oktober 2022 |
| Akses Naskah Ringkas | |
| 856 Akses dan Lokasi Elektronik | |
| 502 Catatan Jenis Karya | Makalah Non-Seminar |
| 041 Kode Bahasa | eng |