| 001 Hak Akses (open/membership) | membership |
| 902 Harga | |
| 700 Entri Tambahan Nama Orang | |
| 336 Content Type | text (rdacontent) |
| 264b Nama Penerbit | Sage Publications |
| 049 No. Barkod | 20-23-76034047 |
| 110 Entri Utama Badan Korporasi | |
| 338 Carrier Type | online resource (rdacarrier) |
| 490 Seri | |
| 903 Stock Opname | |
| 053 No. Induk | 20-23-76034047 |
| 653 Kata Kunci | Branding; bundle of benefits; core product; customers; marketing mix; markets; markets/marketing |
| 040 Sumber Pengatalogan | LibUI eng rda |
| 245 Judul Utama | Key Concepts in Marketing |
| 592 Sumber Koleksi | Sage Knowledge |
| 264c Tahun Terbit | 2012 |
| 650 Subyek Topik | Marketing (general) |
| 904c Penginput Data Pengadaan | |
| 904b Pemeriksa Lembar Kerja | |
| 520 Ringkasan/Abstrak/Intisari | The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. It is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course. |
| 900 Tanggal Pembelian | 11/05/2023 |
| 536 Catatan Informasi Pendanaan | BPPTN 2019 |
| 020 ISBN (R) | 9781446221617 |
| 090 No. Panggil Setempat | e20502434 |
| 245c Pertanggungjawaban | |
| 337 Media Type | computer (rdamedia) |
| 340 Bentuk Medium | |
| 100 Entri Utama Nama Orang | Blythe, Jim, author |
| 250 Edisi | |
| 264a Kota Terbit | London |
| 300 Deskripsi Fisik | |
| 904a Pengisi Lembar Kerja | Henny-Mei2023 |
| 856 Akses dan Lokasi Elektronik | https://sk.sagepub.com/books/key-concepts-in-marketing |
| 041 Kode Bahasa | eng |