| 902 Harga | |
| 001 Hak Akses (open/membership) | membership |
| 700 Entri Tambahan Nama Orang | |
| 336 Content Type | text (rdacontent) |
| 264b Nama Penerbit | Palgrave Macmillan |
| 049 No. Barkod | 20-24-82150603 |
| 110 Entri Utama Badan Korporasi | |
| 338 Carrier Type | online resource (rdacarrier) |
| 490 Seri | |
| 903 Stock Opname | |
| 053 No. Induk | 20-24-82150603 |
| 653 Kata Kunci | Marketing; fashion industry; branding; consumer behaviour; millennial; retail; heritage; innovation; Chinese market; business model; marketing strategy; social media; smart textiles |
| 040 Sumber Pengatalogan | LibUI eng rda |
| 245 Judul Utama | Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers |
| 592 Sumber Koleksi | Springerlink |
| 264c Tahun Terbit | 2020 |
| 650 Subyek Topik | Branding consultants; Branding (Marketing); Archival materials--Digitization; clothing trade |
| 904c Penginput Data Pengadaan | |
| 904b Pemeriksa Lembar Kerja | |
| 520 Ringkasan/Abstrak/Intisari | The luxury fashion industry is one of the best performing and fastest growing industries in today?s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry. |
| 536 Catatan Informasi Pendanaan | Damas 2023 |
| 900 Tanggal Pembelian | 06/11/2024 |
| 020 ISBN (R) | 9783030488109 |
| 090 No. Panggil Setempat | e20535182 |
| 245c Pertanggungjawaban | |
| 337 Media Type | computer (rdamedia) |
| 340 Bentuk Medium | pdf |
| 100 Entri Utama Nama Orang | Cabigiosu, Anna, author |
| 250 Edisi | |
| 264a Kota Terbit | Switzerland |
| 300 Deskripsi Fisik | ix, 249 pages : illustration |
| 904a Pengisi Lembar Kerja | Henny-November2024 |
| 856 Akses dan Lokasi Elektronik | https://link.springer.com/book/10.1007/978-3-030-48810-9 |
| 041 Kode Bahasa | eng |