| 902 Harga | |
| 001 Hak Akses (open/membership) | membership |
| 700 Entri Tambahan Nama Orang | Wu, Shuang, editor; Pantoja, Felipe, editor; Krey, Nina, editor |
| 336 Content Type | text (rdacontent) |
| 264b Nama Penerbit | Springer Cham |
| 049 No. Barkod | 20-24-50950907 |
| 110 Entri Utama Badan Korporasi | |
| 338 Carrier Type | online resource (rdacarrier) |
| 490 Seri | |
| 903 Stock Opname | |
| 053 No. Induk | 20-24-50950907 |
| 653 Kata Kunci | Customers in the digital; Era marketing models and digital poetry; Socially responsible consumers; Brand heritage; Robotic shopping assistants; Technology and branding; Consumer emotions consumer experience; Brand authenticity; Consumer decision making situations; Ethical consumer behavior; International commerce; National trade policies; Consumer privacy |
| 040 Sumber Pengatalogan | LibUI eng rda |
| 245 Judul Utama | Marketing opportunities and challenges in a changing global marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference |
| 592 Sumber Koleksi | Springerlink |
| 264c Tahun Terbit | 2020 |
| 650 Subyek Topik | Customer relations--Management; Innovation, technology, and education for growth; Business strategy series; Consumer behavior |
| 904c Penginput Data Pengadaan | |
| 904b Pemeriksa Lembar Kerja | |
| 520 Ringkasan/Abstrak/Intisari | This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
| 536 Catatan Informasi Pendanaan | Damas 2023 |
| 900 Tanggal Pembelian | 22/11/2024 |
| 020 ISBN (R) | 9783030391652 |
| 090 No. Panggil Setempat | e20535398 |
| 245c Pertanggungjawaban | |
| 337 Media Type | computer (rdamedia) |
| 340 Bentuk Medium | pdf |
| 100 Entri Utama Nama Orang | |
| 250 Edisi | |
| 264a Kota Terbit | Switzerland |
| 300 Deskripsi Fisik | xlix, 674 pages : illustration |
| 904a Pengisi Lembar Kerja | Henny-November2024 |
| 856 Akses dan Lokasi Elektronik | https://link.springer.com/book/10.1007/978-3-030-39165-2?page=14#toc |
| 041 Kode Bahasa | eng |