700 Entri Tambahan Nama Orang | Hapsari Setyowardhani, supervisor; Karto Adiwijaya, examiner; Nur Dhani Hendranastiti, examiner |
001 Hak Akses (open/membership) | membership |
336 Content Type | text (rdacontent) |
710 Entri Tambahan Badan Korporasi | Universitas Indonesia. Fakultas Ekonomi dan Bisnis |
264b Nama Penerbit | Fakultas Ekonomi dan Bisnis Universitas Indonesia |
504 Catatan Bibliografi | pages 59-65 |
852 Lokasi | Perpustakaan UI |
338 Carrier Type | online resource (rdacarrier) |
590 Cat. Sumber Pengadaan Koleksi | Deposit |
534 Catatan Versi Asli | |
Tahun Buka Akses | 2021 |
653 Kata Kunci | Marketplace; pandemi; Muslim; Intention to Purchase Online; attitude; motives; Information search |
040 Sumber Pengatalogan | LibUI ind rda |
245 Judul Utama | Motif Berbelanja Online selama Pandemi COVID-19: Studi Kasus Muslim Jabodetabek = Online Shopping Motives during the COVID-19 Pandemic: Study Case of Muslims in Jabodetabek |
650 Subyek Topik | Marketplace; Pandemic (Series) |
264c Tahun Terbit | 2021 |
850 Lembaga Pemilik | Universitas Indonesia |
520 Ringkasan/Abstrak/Intisari | Skripsi ini membahas motif belanja online masyarakat muslim Jabodetabek berusia 17-56 tahun di marketplace selama pandemi COVID-19. Penelitian ini adalah penelitian kuantitatif dengan alat ukur kuesioner. Berdasarkan 197 sampel muslim yang melakukan belanja online selama pandemi COVID-19, attitude, escapism motive, value motive, dan information searching behavior memengaruhi intensi berbelanja online di marketplace saat pandemi, sementara peran social motive tidak signifikan. Adapun information searching behavior dipengaruhi oleh online shopping familiarity. Dominasi escapism motive dan value motive terhadap intention to purchase online bertentangan dengan nilai Islam karena dapat menyebabkan tujuan utama belanja sebagai sarana pemenuhan kebutuhan tidak tercapai. Signifikansi attitude dan information searching behavior terhadap intention to purchase online sesuai dengan nilai Islam yang menekankan keselarasan tindakan dengan aturan Allah SWT.
......This study discusses the online shopping motives of the Jabodetabek Muslim community aged 17-56 years in the marketplace during the COVID-19 pandemic. This research is a quantitative research employing a questionnaire as the measuring instrument. Based on 197 muslim samples that conducted online shopping in COVID-19 pandemic, attitudes, escape motives, value motives, and information seeking behavior affect the intensity of online shopping in the marketplace during a pandemic, while social role motives are not significant. The information seeking behavior is influenced by online shopping habits. The significance of escapism motive and value motive toward the intention to purchase online is contrary to Islamic values due to their ability to hinder the main goal of shopping, which is the fulfilment of needs. The significance of information seeking attitudes and behavior on online purchase intentions is in accordance with the alignment of actions with the rules of Allah SWT |
090 No. Panggil Setempat | S-pdf |
d-Entri Utama Nama Orang | Muhammad Ahnaf Wicaksono, author |
500 Catatan Umum | Tidak dapat diakses di UIANA, karena: akan diterbitkan pada Jurnal Nasional yaitu yang diprediksi akan dipublikasikan pada bulan tahun |
337 Media Type | unmediated (rdamedia) |
d-Entri Tambahan Nama Orang | Hapsari Setyowardhani |
526 Catatan Informasi Program Studi | Bisnis Islam |
100 Entri Utama Nama Orang | Muhammad Ahnaf Wicaksono, author |
264a Kota Terbit | Depok |
300 Deskripsi Fisik | xiii, 58 pages : illustration + appendix |
Akses Naskah Ringkas | |
856 Akses dan Lokasi Elektronik | |
502 Catatan Jenis Karya | Skripsi |
041 Kode Bahasa | ind |