| 700 Entri Tambahan Nama Orang | Rifelly Dewi Astuti, supervisor; Rizal Edy Halim, examiner; Karto Adiwijaya, examiner |
| 001 Hak Akses (open/membership) | membership |
| 336 Content Type | text (rdacontent) |
| 710 Entri Tambahan Badan Korporasi | Universitas Indonesia. Fakultas Ekonomi dan Bisnis |
| 264b Nama Penerbit | Fakultas Ekonomi dan Bisnis Universitas Indonesia |
| 504 Catatan Bibliografi | pages 109-118 |
| 852 Lokasi | Perpustakaan UI |
| 049 No. Barkod | 15-25-45192792 |
| 338 Carrier Type | online resource (rdacarrier) |
| 590 Cat. Sumber Pengadaan Koleksi | Deposit |
| 903 Stock Opname | |
| 534 Catatan Versi Asli | |
| Tahun Buka Akses | 2025 |
| 053 No. Induk | 15-25-45192792 |
| 653 Kata Kunci | electronic word of mouth; theory of planned behavior; environmental concern; health concern; eco-friendly skincare product; and purchase intention |
| 040 Sumber Pengatalogan | LibUI ind rda |
| 245 Judul Utama | Analisis Pengaruh Electronic Word Of Mouth (eWOM), Environmental Concern dan Health Concern, Terhadap Pembelian Produk Perawatan Kulit Ramah Lingkungan (Perluasan Theory of Planned Behavior) = Analysis the Impact of Electronic Word of Mouth (eWOM), Environmental Concern, and Health Concern on the Purchase of Eco-Friendly Skincare Products (An Extension of the Theory of Planned of Behavior) |
| 650 Subyek Topik | Skin Care--methods; Consumer behavior--Environmental aspects; Internet marketing; Word-of-mouth advertising |
| 264c Tahun Terbit | 2025 |
| 850 Lembaga Pemilik | Universitas Indonesia |
| 520 Ringkasan/Abstrak/Intisari | Penelitian ini mengkaji pengaruh Electronic Word of Mouth (eWOM), kepedulian terhadap lingkungan (environmental concern), dan kepedulian terhadap kesehatan (health concern) terhadap niat pembelian produk perawatan kulit ramah lingkungan di Indonesia dengan pendekatan Theory of Planned Behavior (TPB). Fokus penelitian ini adalah Generasi Z dengan usia 18?28 tahun, berdomisili di Indonesia, aktif menggunakan media sosial, memiliki pengetahuan tentang produk perawatan kulit ramah lingkungan, dan mencari informasi sebelum pembelian. Sebanyak 290 responden terlibat dalam penelitian ini. Penelitian mengeksplorasi hubungan eWOM dan niat pembelian konsumen secara langsung maupun melalui mediasi variabel TPB (sikap, norma subjektif, dan kontrol perilaku yang dirasakan) serta perluasan variabel berupa kepedulian terhadap kesehatan dan lingkungan. Menggunakan metode Partial Least Square-Structural Equation Modelling (PLS-SEM), penelitian ini menemukan bahwa eWOM, environmental concern, dan health concern signifikan mempengaruhi niat pembelian produk perawatan kulit ramah lingkungan, baik secara langsung maupun tidak langsung. Penelitian ini berkontribusi pada literatur perilaku konsumen ramah lingkungan serta menawarkan wawasan strategis bagi pemasar dalam merancang kampanye komunikasi digital yang efektif.
......This research investigates the impact of Electronic Word of Mouth (eWOM), environmental concern, and health concern on the purchase intention of eco-friendly skincare products in Indonesia, employing the extended Theory of Planned Behavior (TPB) as its conceptual framework. The study targets Generation Z, aged 18?28 years, residing in Indonesia, active on social media, knowledgeable about eco-friendly skincare products, and regularly seeking information before making purchases. A total of 290 qualified respondents participated in this study. The study examines both direct and indirect effects of eWOM on purchase intention, mediated by TPB constructs (attitude, subjective norm, and perceived behavioral control) and extended by health and environmental concern. Utilizing Partial Least Square-Structural Equation Modelling (PLS-SEM), the findings confirm that eWOM, environmental concern, and health concern significantly influence the purchase intention for eco-friendly skincare products, either directly or through mediating variables. This research offers valuable contributions to the understanding of eco-conscious consumer behavior and provides actionable insights for marketers in developing effective digital communication strategies. |
| 904b Pemeriksa Lembar Kerja | |
| 090 No. Panggil Setempat | T-pdf |
| d-Entri Utama Nama Orang | |
| 500 Catatan Umum | Dapat diakses di UIANA (lib.ui.ac.id) saja. |
| 337 Media Type | computer (rdamedia) |
| d-Entri Tambahan Nama Orang | |
| 526 Catatan Informasi Program Studi | Ilmu Manajemen |
| 100 Entri Utama Nama Orang | Nadiah Kusuma Ariastuti, author |
| 264a Kota Terbit | Depok |
| 300 Deskripsi Fisik | xiii, 118 pages : illustration + appendix |
| 904a Pengisi Lembar Kerja | tanti-juni2025 |
| Akses Naskah Ringkas | |
| 856 Akses dan Lokasi Elektronik | |
| 502 Catatan Jenis Karya | Tesis |
| 041 Kode Bahasa | ind |