902 Harga
001 Hak Akses (open/membership)	membership
700 Entri Tambahan Nama Orang	Sroka, Wlodzimierz, editor
336 Content Type	text (rdacontent)
264b Nama Penerbit	Springer Cham
049 No. Barkod	20-25-86074283
110 Entri Utama Badan Korporasi
338 Carrier Type	online resource (rdacarrier)
490 Seri
903 Stock Opname
053 No. Induk	20-25-86074283
653 Kata Kunci	Consumer behavior; branding; market research; competitive intelligence
040 Sumber Pengatalogan	LibUI eng rda
245 Judul Utama	Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications
592 Sumber Koleksi	Springerlink
264c Tahun Terbit	2020
650 Subyek Topik	Consumer behaviour; marketing research; practical approach series
904c Penginput Data Pengadaan
904b Pemeriksa Lembar Kerja
520 Ringkasan/Abstrak/Intisari	This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century ? educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers? behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
900 Tanggal Pembelian	17/02/2025
536 Catatan Informasi Pendanaan	Damas 2023
020 ISBN (R)	9783030473808
090 No. Panggil Setempat	e20549800
245c Pertanggungjawaban
337 Media Type	computer (rdacontent)
340 Bentuk Medium	pdf
100 Entri Utama Nama Orang
250 Edisi
264a Kota Terbit	Switzerland
300 Deskripsi Fisik	xx, 338 pages : illustration
904a Pengisi Lembar Kerja	Henny-Februari2025
856 Akses dan Lokasi Elektronik	https://link.springer.com/book/10.1007/978-3-030-47380-8
041 Kode Bahasa	eng