| 902 Harga | |
| 001 Hak Akses (open/membership) | membership |
| 700 Entri Tambahan Nama Orang | Mukonza, Chipo, editor; Hinson, Robert R., editor |
| 336 Content Type | text (rdacontent) |
| 264b Nama Penerbit | Palgrave Macmillan Cham |
| 049 No. Barkod | 20-25-81176458 |
| 110 Entri Utama Badan Korporasi | |
| 338 Carrier Type | online resource (rdacarrier) |
| 490 Seri | |
| 903 Stock Opname | |
| 053 No. Induk | 20-25-81176458 |
| 653 Kata Kunci | Marketing; international business |
| 040 Sumber Pengatalogan | LibUI eng rda |
| 245 Judul Utama | Green Marketing in Emerging Markets: Strategic and Operational Perspectives |
| 592 Sumber Koleksi | Springerlink |
| 264c Tahun Terbit | 2021 |
| 650 Subyek Topik | Emerging markets equity research; green marketing |
| 904c Penginput Data Pengadaan | |
| 904b Pemeriksa Lembar Kerja | |
| 520 Ringkasan/Abstrak/Intisari | Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution.
This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies. |
| 536 Catatan Informasi Pendanaan | Damas 2023 |
| 900 Tanggal Pembelian | 17/02/2025 |
| 020 ISBN (R) | 9783030740658 |
| 090 No. Panggil Setempat | e20549805 |
| 245c Pertanggungjawaban | |
| 337 Media Type | computer (rdamedia) |
| 340 Bentuk Medium | pdf |
| 100 Entri Utama Nama Orang | |
| 250 Edisi | |
| 264a Kota Terbit | Switzerland |
| 300 Deskripsi Fisik | xix, 290 pages : illustration |
| 904a Pengisi Lembar Kerja | Henny-Februari2025 |
| 856 Akses dan Lokasi Elektronik | https://link.springer.com/book/10.1007/978-3-030-74065-8 |
| 041 Kode Bahasa | eng |