| 902 Harga | |
| 001 Hak Akses (open/membership) | membership |
| 700 Entri Tambahan Nama Orang | |
| 336 Content Type | text (rdacontent) |
| 264b Nama Penerbit | Springer Cham |
| 049 No. Barkod | 20-25-39309652 |
| 110 Entri Utama Badan Korporasi | |
| 338 Carrier Type | online resource (rdacarrier) |
| 490 Seri | |
| 903 Stock Opname | |
| 053 No. Induk | 20-25-39309652 |
| 653 Kata Kunci | Marketing; social media; psychology |
| 040 Sumber Pengatalogan | LibUI eng rda |
| 245 Judul Utama | Social Media Management: Using Social Media as a Business Instrument |
| 592 Sumber Koleksi | Springerlink |
| 264c Tahun Terbit | 2022 |
| 650 Subyek Topik | Social media--Management; social media |
| 904c Penginput Data Pengadaan | |
| 904b Pemeriksa Lembar Kerja | |
| 520 Ringkasan/Abstrak/Intisari | This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach by embracing IT, marketing, HR, and many other fields. While the first edition was inspired by the rise of social media tools, the second edition is characterized by a digital economy with increasing digitalization efforts due to newly emerging technologies in Industry 4.0 and the COVID-19 pandemic. Readers will benefit from a comprehensive selection of extended topics, including strategies and business models for social media, influencer marketing, viral campaigns, social CRM, employer branding, e-recruitment, search engineoptimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. Each chapter starts with one or more teaser questions to arouse the readers? interest, which will be clarified per topic. The second edition also provides ample self-test materials and reflection exercises. |
| 536 Catatan Informasi Pendanaan | Damas 2023 |
| 900 Tanggal Pembelian | 19/02/2025 |
| 020 ISBN (R) | 9783030990947 |
| 090 No. Panggil Setempat | e20549901 |
| 245c Pertanggungjawaban | |
| 337 Media Type | computer (rdamedia) |
| 340 Bentuk Medium | pdf |
| 100 Entri Utama Nama Orang | Looy, Amy Van, author |
| 250 Edisi | Second edition |
| 264a Kota Terbit | Switzerland |
| 300 Deskripsi Fisik | xxiii, 275 pages : illustration |
| 904a Pengisi Lembar Kerja | Henny-Februari2025 |
| 856 Akses dan Lokasi Elektronik | https://link.springer.com/book/10.1007/978-3-030-99094-7 |
| 041 Kode Bahasa | eng |