| 902 Harga | |
| 001 Hak Akses (open/membership) | membership |
| 700 Entri Tambahan Nama Orang | Allen, Juliann, editor; Jochims, Bruna, editor; Wu, Shuang, editor |
| 336 Content Type | text (rdacontent) |
| 264b Nama Penerbit | Springer Cham |
| 049 No. Barkod | 20-25-10784914 |
| 110 Entri Utama Badan Korporasi | |
| 338 Carrier Type | online resource (rdacarrier) |
| 490 Seri | |
| 903 Stock Opname | |
| 053 No. Induk | 20-25-10784914 |
| 653 Kata Kunci | Marketing; Business Strategy; Leadership; Consumer Behavior |
| 040 Sumber Pengatalogan | LibUI eng rda |
| 245 Judul Utama | Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress |
| 592 Sumber Koleksi | Springerlink |
| 264c Tahun Terbit | 2020 |
| 650 Subyek Topik | Business and Management; Business Strategy; Consumer behavior |
| 904c Penginput Data Pengadaan | |
| 904b Pemeriksa Lembar Kerja | |
| 520 Ringkasan/Abstrak/Intisari | For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
| 536 Catatan Informasi Pendanaan | Damas 2023 |
| 900 Tanggal Pembelian | 20/02/2025 |
| 020 ISBN (R) | 9783030953461 |
| 090 No. Panggil Setempat | e20549945 |
| 245c Pertanggungjawaban | |
| 337 Media Type | computer (rdamedia) |
| 340 Bentuk Medium | pdf |
| 100 Entri Utama Nama Orang | |
| 250 Edisi | |
| 264a Kota Terbit | Switzerland |
| 300 Deskripsi Fisik | xlix, 598 pages : illustration |
| 904a Pengisi Lembar Kerja | Henny-Februari2025 |
| 856 Akses dan Lokasi Elektronik | https://link.springer.com/book/10.1007/978-3-030-95346-1 |
| 041 Kode Bahasa | eng |