001 Hak Akses (open/membership)open
700 Entri Tambahan Nama Orang
336 Content Typetext (rdacontent)
264b Nama PenerbitInstitute of Social Science, University of Tokyo
710 Entri Tambahan Badan Korporasi
049 No. Barkod08-25-51751016
786c Entri Volume, no., tahun dan halamaVol. 12, No. 2, October 2009: Hal. 247-266
852 LokasiPerpustakaan UI, Lantai 4 R. Koleksi Jurnal
110 Entri Utama Badan Korporasi
338 Carrier Typevolume (rdacarrier)
786 Entri Sumber DataSocial Science Japan Journal
903 Stock Opname
053 No. Induk08-25-51751016
653 Kata Kunciregulatory; cultural; planning
040 Sumber PengataloganLibUI eng rda
111 Entri Utama Nama Pertemuan
245 Judul UtamaJapan brand strategy: The taming of ?cool Japan? and the challenges of cultural planning in a postmodern age
264c Tahun Terbit2009
650 Subyek TopikProduction; Intellectual property
850 Lembaga PemilikUniversitas Indonesia
904b Pemeriksa Lembar Kerja
520 Ringkasan/Abstrak/IntisariThe production of a new and attractive ?Japan Brand??one that resonates with the emerging global image of ?Cool Japan? associated with Japan's popular culture?is a national project incorporated in the Japanese Intellectual Property Strategy promoted by the state since 2002. This article critically examines the Japan Brand Strategy as a government-owned production site of Cool Japan imagery and as a cultural policy designed to promote a specific sense of cultural identity. Detailed reconstructions of the selective appropriation of cultural products in order to create a new cultural imagery for Japan, of the meanings attached to this imagery and of the tactics devised to spread it, highlight how problematical it is to appropriate market-made images of Cool Japan for national ends. Furthermore, by examining the various functions attributed to this national strategy, I show that while it is primarily promoted as a means for enhancing Japan's industrial policy and cultural diplomacy, it is also devised as a mechanism to mobilize the nation during unsettled times. Through examining the Japan Brand Strategy, this article highlights the challenges faced today by cultural policy makers, questioning the contemporary relevance of the modernistic approach to the state as a regulatory cultural planning apparatus.
022 ISSN (R)13691465
090 No. Panggil SetempatSSJJ 12:2 (2009)
d-Entri Utama Nama Orang
245c Pertanggungjawaban
337 Media Typeunmediated (rdamedia)
100 Entri Utama Nama OrangBul, Michal Daliot, author
264a Kota TerbitOxford
904a Pengisi Lembar KerjaMuadz- Febuari 2025
856 Akses dan Lokasi Elektronikhttps://academic.oup.com/ssjj/article/12/2/247/1638714
310 Frekuensi Terbit
041 Kode Bahasaeng