| 902 Harga | |
| 001 Hak Akses (open/membership) | membership |
| 700 Entri Tambahan Nama Orang | Jochims, Bruna, editor; Allen, Juliann, editor |
| 336 Content Type | text (rdacontent) |
| 264b Nama Penerbit | Springer Cham |
| 049 No. Barkod | 20-25-91178876 |
| 110 Entri Utama Badan Korporasi | |
| 338 Carrier Type | online resource (rdacarrier) |
| 490 Seri | |
| 903 Stock Opname | |
| 053 No. Induk | 20-25-91178876 |
| 653 Kata Kunci | Customer Relationship Management; Sales; Distribution; Business Strategy; Leadership |
| 040 Sumber Pengatalogan | LibUI eng rda |
| 245 Judul Utama | Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs |
| 592 Sumber Koleksi | Springerlink |
| 264c Tahun Terbit | 2023 |
| 650 Subyek Topik | Marketing; customer relations |
| 904c Penginput Data Pengadaan | |
| 904b Pemeriksa Lembar Kerja | |
| 520 Ringkasan/Abstrak/Intisari | Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the ?new normal?. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times and how they impact current and future customer experiences.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among itsservices to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. |
| 536 Catatan Informasi Pendanaan | Damas 2023 |
| 900 Tanggal Pembelian | 26/02/2025 |
| 020 ISBN (R) | 9783031246876 |
| 090 No. Panggil Setempat | e20550161 |
| 245c Pertanggungjawaban | |
| 337 Media Type | computer (rdamedia) |
| 340 Bentuk Medium | pdf |
| 100 Entri Utama Nama Orang | |
| 250 Edisi | |
| 264a Kota Terbit | Switzerland |
| 300 Deskripsi Fisik | xli, 404 pages : illustration |
| 904a Pengisi Lembar Kerja | Henny-Februari2025 |
| 856 Akses dan Lokasi Elektronik | https://link.springer.com/book/10.1007/978-3-031-24687-6 |
| 041 Kode Bahasa | eng |