001 Hak Akses (open/membership)	membership
902 Harga
700 Entri Tambahan Nama Orang	Bhattacharyya, Jishnu, editor
336 Content Type	text (rdacontent)
264b Nama Penerbit	Palgrave Macmillan
049 No. Barkod	20-25-07084295
110 Entri Utama Badan Korporasi
338 Carrier Type	online resource (rdacarrier)
490 Seri
903 Stock Opname
053 No. Induk	20-25-07084295
653 Kata Kunci	Social Marketing; Sustainability Marketing; Green Marketing; Socially Responsible Marketing; Environmental Marketing; Not-for-profit Marketing; Corporate Social Responsivity; Ethical Marketing
040 Sumber Pengatalogan	LibUI eng rda
245 Judul Utama	Dealing with Socially Responsible Consumers: Studies in Marketing
592 Sumber Koleksi	Springerlink
264c Tahun Terbit	2022
650 Subyek Topik	Studies in marketing; Social marketing; Investments--Moral and ethical aspects
904c Penginput Data Pengadaan
904b Pemeriksa Lembar Kerja
520 Ringkasan/Abstrak/Intisari	This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
900 Tanggal Pembelian	04/03/2025
536 Catatan Informasi Pendanaan	Damas 2023
020 ISBN (R)	9789811944574
090 No. Panggil Setempat	e20550365
245c Pertanggungjawaban
337 Media Type	computer (rdamedia)
340 Bentuk Medium	pdf
100 Entri Utama Nama Orang
250 Edisi
264a Kota Terbit	Singapore
300 Deskripsi Fisik	xlii, 564 pages :illustration
904a Pengisi Lembar Kerja	Henny-Februari2025
856 Akses dan Lokasi Elektronik	https://link.springer.com/book/10.1007/978-981-19-4457-4#about-authors
041 Kode Bahasa	eng