| 902 Harga | |
| 001 Hak Akses (open/membership) | membership |
| 700 Entri Tambahan Nama Orang | Ozuem, Wilson, editor; Ranfagni, Silvia, editor |
| 336 Content Type | text (rdacontent) |
| 264b Nama Penerbit | Palgrave Macmillan Cham |
| 049 No. Barkod | 20-25-13881719 |
| 110 Entri Utama Badan Korporasi | |
| 338 Carrier Type | online resource (rdacarrier) |
| 490 Seri | |
| 903 Stock Opname | |
| 053 No. Induk | 20-25-13881719 |
| 653 Kata Kunci | Branding; customer experience; social media; brand strategy; retail |
| 040 Sumber Pengatalogan | LibUI eng rda |
| 245 Judul Utama | The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces |
| 592 Sumber Koleksi | Springerlink |
| 264c Tahun Terbit | 2021 |
| 650 Subyek Topik | Digital media; Fashion and mass media; Marketplaces |
| 904c Penginput Data Pengadaan | |
| 904b Pemeriksa Lembar Kerja | |
| 520 Ringkasan/Abstrak/Intisari | This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer?s purchase and post-purchase trajectories.
The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers? engagement.
An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization. |
| 536 Catatan Informasi Pendanaan | Damas 2023 |
| 900 Tanggal Pembelian | 10/03/2025 |
| 020 ISBN (R) | 97830370324-0 |
| 090 No. Panggil Setempat | e20550528 |
| 245c Pertanggungjawaban | |
| 337 Media Type | computer (rdamedia) |
| 340 Bentuk Medium | pdf |
| 100 Entri Utama Nama Orang | |
| 250 Edisi | |
| 264a Kota Terbit | Switzerland |
| 300 Deskripsi Fisik | xliv, 447 pages : illustration |
| 904a Pengisi Lembar Kerja | Henny-Februari2025 |
| 856 Akses dan Lokasi Elektronik | https://link.springer.com/book/10.1007/978-3-030-70324-0 |
| 041 Kode Bahasa | eng |