UI - Tesis Open :: Kembali

UI - Tesis Open :: Kembali

Marketing Strategy for not-for-Profit Organization: Case tudy RSUD Koja

Annisa Citra Masulili; Avanti Fontana, supervisor; Rima Agristina, examiner; Budhi Sugarda, examiner ([Publisher not identified] , 2010)

 Abstrak

ABSTRACT
This thesis identified a not-for-profit business model strategy that is mostly
focuses on covering costs rather than optimizing profitability or revenue. To be
able to compete in the future, Not-for-profit hospitals must embrace best practices
of the for-profit and develop a cost limitation strategy to increasing revenue. This
research was taken in one of class B-government own hospital in North of Jakarta,
RSUD Koja. Using a qualitative-descriptive approach through interview,
questionnaires and observations, this research proven that not-for-profit
organization such as RSUD Koja has beginning to competitively generate profit
without having to rely on government subsidies by developing a sounding
marketing strategy, especially in pricing. Based on Internal ? External Matrix and
TOWS analysis for three major units in the hospitals; Emergency, Inpatient and
Outpatient Unit, we found several improvement in service quality as well as in
their human capital in order to achieve a competitive independent hospital.

 Metadata

Jenis Koleksi : UI - Tesis Open
No. Panggil : T 28092
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Program Studi :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2010
Bahasa : eng
Sumber Pengatalogan : LibUI eng rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xii, 113 pages : illustration ; 29 cm
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
T 28092 15-19-014398481 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 136194
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