UI - Tesis Open :: Kembali

UI - Tesis Open :: Kembali

Important Factors in Driving Consumers Preference Towards SIM Card

Muhammad Saflianto; Adi Zakaria Afiff, supervisor; Tengku Ezni Balqiah, examiner; Nurdin Sobari, examiner ([Publisher not identified] , 2010)

 Abstrak

ABSTRACT
This thesis analyzed important factors in driving consumer preference toward SIM
card brand. To understand what factors drive SIM card brand choice, the thesis
analyzed two association importances: stated importance and derived importance.
While stated importance was calculated by asking consumers directly what
characteristic is important to them, derived importance was calculated by using
Jaccard Similarity Coefficient. Good network quality, cheaper SMS tariff, and
cheaper voice call rates were deemed as the most important factors in driving
consumer preference toward SIM card brand. Different factors were obtained
among different age group, and among GSM and CDMA users.

 File Digital: 1

 Metadata

Jenis Koleksi : UI - Tesis Open
No. Panggil : T 28282
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Program Studi :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2010
Bahasa : eng
Sumber Pengatalogan : LibUI eng rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xiii, 93 pages : illustration ; 29 cm.
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
T 28282 15-19-553064103 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 136308
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