Strategi membangun corporate reputation marketing bank mutiara (analisis komunikasi rebranding bank century paska krisis reputasi)

Diah Ayu Candraingrum; Eduard Lukman, supervisor; Firman Kurniawan Sujono, examiner; Pinckey Triputra, examiner ([Publisher not identified] , 2010)

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Collection Type :	UI - Tesis Open
Call Number :	T28540
Main entry-Personal name :	Diah Ayu Candraingrum, author


Additional entry-Personal name :	Eduard Lukman, supervisor Firman Kurniawan Sujono, examiner Pinckey Triputra, examiner
Additional entry-Corporate name :	Universitas Indonesia. Fakultas Ilmu Sosial dan Ilmu Politik

Study Program :	Ilmu Komunikasi
Subject :	Reputation marketing Emotional appeal
Publishing :	[Place of publication not identified]: [Publisher not identified], 2010

Cataloguing Source	LibUI ind rda
Content Type	text
Media Type	unmediated ; computer
Carrier Type	volume ; online resource
Physical Description	xiv, 148 pages : illustration ; 30 cm. + Appendix
Holding Institution	Universitas Indonesia
Location	Perpustakaan UI, Lantai 3

Call Number	Barcode Number	Availability
T28540	15-19-351048830	TERSEDIA

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No review available for this collection: 136964

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