Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp
Shimp, Terence A.;
(The Dryden Press , 1997)
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| Jenis Koleksi : | Buku Teks SO |
| No. Panggil : | 658.8 SHI a |
| Entri utama-Nama orang : | |
| Subjek : | |
| Penerbitan : | Fort Worth : The Dryden Press , 1997 |
| Sumber Pengatalogan : | |
| ISBN : | 0030103525 |
| Tipe Konten : | |
| Tipe Media : | |
| Tipe Carrier : | |
| Edisi : | Fourth edition |
| Deskripsi Fisik : | xxiv, 589 p. : col. ill. ; 27 cm. |
| Catatan Bibliografi : | bibliography in each chapter |
| Catatan Seri : | The Dryden Press series in marketing |
| Catatan Umum : | |
| Catatan Versi Asli : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658.8 SHI a | 01-10-06005463 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20123346 |
