WiMAX (Worldwide Interoperability for Microwave Access) merupakan standar internasional tentang Broadband Wireless Access yang mengacu kepada standar IEEE 802.16. Keunggulan utama WiMAX adalah jarak jangkauan yang mampu mencapai 50 km, dan secara teoritis mampu menangani kecepatan data sampai 75 Mbps. Segmentasi pelanggan WiMAX diperlukan agar operator dapat menjangkau seluruh tipe pelanggan yang ada (class 1, class 2, dan class 3) dan mengoptimalkan bandwith yang tersedia, sesuai dengan karakteristik tipe pelanggan tersebut. Setelah melakukan segmentasi pelanggan, operator perlu menyelidiki bagaimana perbandingan tarif pada tiap segmen agar mencapai keuntungan yang diharapkan.Pada skripsi ini dilakukan dua perhitungan. Perhitungan pertama bertujuan untuk mengetahui rancangan segmentasi pelanggan terbaik pada metropolitan dan rural area, berdasarkan perhitungan ekspektasi keuntungan (Present Worth). Perhitungan kedua akan mencari perbandingan tarif pada tiap segmen metropolitan dan rural area, sehingga didapat hubungan tarif tiap segmen pelanggan. Rancangan segmentasi pelanggan WiMAX pada Metropolitan dan Rural Area dapat digunakan sebagai acuan bagi operator mengenai ekspektasi keuntungan yang akan didapat setiap rancangan segmentasi. Perhitungan perbandingan tarif tiap segmen menunjukkan bahwa segmen yang ditujukan untuk tipe pelanggan class 3 akan memberi kontribusi yang minim terhadap keuntungan. Meskipun demikian, keberadaan segmen ini membuat operator dapat menjangkau seluruh lapisan masyarakat menjadi pelanggannya.

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WiMAX (Worldwide Interoperability for Microwave Access) is an international standard for Broadband Wireless Access which refers to IEEE 802.16. The most prominent features of WiMAX are it's wide coverage and high speed data-rate. The maximum distance that can be covered by WiMAX in one area is 50 km, and theoretically, data transfer can be supported up-to 75 Mbps. A segmentation for WiMAX subscribers is needed by operators in order to reach all available subscriber type (class 1, class 2, dan class 3). A segmentation for WiMAX subscribers could also optimize the use of available bandwith, according to the characteristics of each subscriber type. After implementing subscribers segmentation, operators need to compare the tariff for each segment, in order to achieve expected profit.In this thesis, two calculations have been proposed. The first calculation was done to understand the best subscriber segmentation design in metropolitan and rural area, based on Present Worth method. In the second calculation, tariffs comparison for each segment in metropolitan and rural area has been calculated, in order to understand the corelation between each segment tariffs. The aim of designing WiMAX subscriber segmentation in metropolitan and rural area is to provide operators with a reference of profit expectations in each subscriber segmentation design. The tariffs comparison calculation of each segment showed that the segment aimed for class 3 subscriber types will give minimum profit contribution. Nonetheless, this segment could be used by operators as a medium to reach the entire society stratum to become its costumer.