Hubungan antara persepsi khalayak pada iklan Axe versi "Cell Me" di Bioskop dengan motivasi untuk membeli merek Axe (studi kasus terhadap khalayak pengunjung Blitz Megapolex Grand Indonesia)
Muthia Amalia;
Alie Djahri, supervisor
(Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2010)
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| Collection Type : | UI - Skripsi Open |
| Call Number : | S5122 |
| Main entry-Personal name : | |
| Additional entry-Personal name : | |
| Additional entry-Corporate name : | |
| Study Program : | |
| Publishing : | Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2010 |
| Cataloguing Source | LibUI ind rda |
| Content Type | text |
| Media Type | unmediated |
| Carrier Type | volume |
| Physical Description | xvii, 101 pages : illustration ; 28 cm + appendix |
| Concise Text | |
| Holding Institution | Universitas Indonesia |
| Location | Perpustakaan UI, Lantai 3 |
| Call Number | Barcode Number | Availability |
|---|---|---|
| S5122 | 14-24-68036630 | TERSEDIA |
| Review: |
| No review available for this collection: 20291039 |
