UI - Tesis (Open) :: Kembali

UI - Tesis (Open) :: Kembali

Rencana strategi bisnis 2012 ? 2016 RSUD Palabuhanratu Kabupaten Sukabumi untuk menjadi PPK BLUD = Hospital Palabuhanratu Sukabumi business strategy plan 2012 - 2016 to become KDP BLUD

Islami Rusdianawati; Dumillah Ayuningtyas, supervisor; Wachyu Sulistiadi, examiner; Albani Nasution,examiner; Jalil, examiner ([Publisher not identified] , 2012)
 Abstrak
[ABSTRAK
Tesis ini membahas tentang penyusunan Rencana Strategi Bisnis RSUD
Palabuhanratu tahun 2012 ? 2016 sebagai prasyarat untuk menjadi PPK BLUD
(Pola Pengelolaan Keuangan Badan Layanan Umum Daerah). Tujuan penelitian
ini adalah disusunnya rencana strategi bisnis yang paling sesuai dan realistik
dengan kondisi internal dan eksternal RSUD Palabuhanratu.
Penelitian ini merupakan penelitian operasional dengan pendekatan
analisis masalah secara deskriptif analisis menggunakan alat formulasi strategi
berupa Analisis SWOT, Matriks EFE, Matriks IFE, Matriks IE dan Matriks
TOWS. Strategi terpilih hasil analisis adalah Product Development dan Market
Penetration. Selanjutnya dari strategi terpilih dibuat alternatif strategi yang
aplikatif untuk diimplementasikan langsung oleh RSUD Palabuhanratu.
Berdasar hasil penilaian dengan QSPM, maka strategi terpilih yang
diimplementasikan dari strategi Product Development adalah : Meningkatkan
Jenis Layanan, anatar lain dengan pembukaan poli eksekutif, penambahan jenis
poli spesialis, dan pembangunan ruang VVIP. Adapun strategi yang akan
diimplementasikan dari Market Penetration adalah : Pelayanan Luar Gedung,
seperti pelayanan poli spesialis di Puskesmas, kerjasama dengan klinik-klinik
perusahaan dalam hal pelayanan medis, penyediaan obat-obatan, layanan ambulan
dan lain-lain.

ABSTRACT
This thesis discusses the preparation of the Strategic Business Plan for Hospital
Palabuhanratu years 2012 - 2016 as a prerequisite for the KDP BLUD. The BLU
policy is one of government's efforts to improve the quality of its Public Service
including hospitals. The purpose of this study is to review the most appropriate
and realistic formulation of business strategy plan due the condition of internal
and external conditions Palabuhanratu hospitals.
This study is an operational research approach focusing on problem
analysis and descriptive analysis using strategy formulation tools in the form of a
SWOT analysis, EFE matrix, IFE Matrix, IE Matrix and Matrix tows. Based on
strategy analysis and TOWS matrix IE result, this research chosen Product
Development and Market Penetration. Furthermore, based from the chosen
strategy this thesis made applicable alternative strategies to be implemented
directly by the Palabuhanratu Hospital.
Based on the assessment results with QSPM, which is an instrument of
strategic decision-making, then selected the strategy which is implemented from
the Product Development strategy is to: improving the service type, such as
opening executive poly, the addition of specialists poly types and the construction
of VVIP room. Another strategy would be implemented from Market Penetration
is: Foreign Service Buildings, such as poly specialist services in health centers,
clinics cooperation with companies in terms of medical services, provision of
drugs, ambulance services and others., This thesis discusses the preparation of the Strategic Business Plan for Hospital
Palabuhanratu years 2012 - 2016 as a prerequisite for the KDP BLUD. The BLU
policy is one of government's efforts to improve the quality of its Public Service
including hospitals. The purpose of this study is to review the most appropriate
and realistic formulation of business strategy plan due the condition of internal
and external conditions Palabuhanratu hospitals.
This study is an operational research approach focusing on problem
analysis and descriptive analysis using strategy formulation tools in the form of a
SWOT analysis, EFE matrix, IFE Matrix, IE Matrix and Matrix tows. Based on
strategy analysis and TOWS matrix IE result, this research chosen Product
Development and Market Penetration. Furthermore, based from the chosen
strategy this thesis made applicable alternative strategies to be implemented
directly by the Palabuhanratu Hospital.
Based on the assessment results with QSPM, which is an instrument of
strategic decision-making, then selected the strategy which is implemented from
the Product Development strategy is to: improving the service type, such as
opening executive poly, the addition of specialists poly types and the construction
of VVIP room. Another strategy would be implemented from Market Penetration
is: Foreign Service Buildings, such as poly specialist services in health centers,
clinics cooperation with companies in terms of medical services, provision of
drugs, ambulance services and others.]
 File Digital: 1
 Metadata
No. Panggil : T30277
Nama orang :
Nama orang tambahan :
Nama badan tambahan :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2012
Program Studi :
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xx, 166 pages : illustration ; 28 cm + appendix
Catatan Bibliografi : pages 163-166
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
T30277 15-18-072773780 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20298551