A family can be considered as an important institution
which requires serious attention regarding to its performance. High
quality performance of a family may deliver high quality of society
am! produce better human resources. The idea of translating
several family characteristics into variables and dimensions by
using tire quality Function Deployment (QFD) met/rod could
present a new way of improving the performance of a family. In
addition, QFD method can also compare the level of importance
between male and female in clearer and simpler way leading to tire
identification of which dimension is tire most important and which
one is less than the other. QFD method is applied in the data
gathered from a questionnaire survey based on 1,213 families in
West Malaysia, Malaysia. The QFD technique which is usually
applied in industry can he adopted in assessing performance of a
family. The technique produces a friendly interpretation of a highly
complex and intangible matters around family life; thus, making the
assessment of a family easier. Three dimensions and twelve
variables were identified as the voice of family. Tire voice
represents variables anti dimensions of family performance.
Furthermore, the gender evaluation indicates that the level of
importance among two out of three dimensions were equally
considered high important by both male and female.
