ABSTRAK
WHO merekomendasikan pemberian ASI eksklusif selama enam bulan, namuncakupan pemberian ASI eksklusif di beberapa daerah di Indonesia masih di bawahtarget Departemen Kesehatan sebesar 80%. Penelitian ini bertujuan untuk mengetahuigambaran faktor-faktor yang mempengaruhi pemberian ASI eksklusif di KelurahanKunciran Indah Tangerang. Penelitian ini menggunakan desain deskriptif sederhanapada 106 ibu yang memiliki bayi usia 6-24 bulan. Hasil penelitian mendapatkan,sebesar 91,5% responden memberikan ASI, namun hanya 31,1% yangmemberikannya secara eksklusif. Hasil faktor internal, sebanyak 87,7% respondenberpengetahuan baik, 57,7% berpersepsi negatif, dan kondisi kesehatan menghambatpemberian ASI sebesar 50,9%. Hasil faktor eksternal, 50,9% petugas kesehatankurang mendukung, 50,9% terpajan promosi susu formula, 99% orang terdekatmendukung, 71,7% memberikan ASI sesuai tradisi, dan 38,7% memberikanmakanan/minuman karena tradisi. Penelitian ini merekomendasikan agar petugaskesehatan dapat meningkatkan dukungan melalui edukasi agar dapat meningkatkancakupan ASI eksklusif.

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Abstract
WHO recommended exclusive breastfeeding for six months, but the number ofexclusive breastfeeding still below the Health Department target as big as 80%. Theobjective of this research is to determine factors that influence exclusivebreastfeeding at Kelurahan Kunciran Indah Tangerang. This research used a simpledescriptive design to 106 mothers at Kunciran Indah who has 6-24 moths old baby.The result was 91,5% mothers gave breast milk, but only 31,1% who gave itexclusively. Result of internal factors were 87,7% respondent has a good knowledge,55,7% has a negative perception, and health condition inhibit the breastfeed were50,9%. Result of external factors were 50,9% health care professional has lesssupport, 50,9% saw the formula milk promotion, 99% relatives support,71,7% gavebreast milk as a tradition, and 38,7% gave additional food/drink because of tradition.This research recommend healthcare professional to increase support througheducation so that number of exclusive breastfeeding would be increased.