UI - Skripsi Membership :: Kembali

UI - Skripsi Membership :: Kembali

Analisa tingkat penerimaan konsumen terhadap penggunaan electronic money : studi kasus: e-toll card Bank Mandiri = Consumer acceptance of electronic money analysis : study case E-Toll Card Bank Mandiri

Jatmiko; Saragih, Guntur Syahputra, supervisor; Abud Salim, examiner; Maeyta Selli, examiner ([Publisher not identified] , 2013)

 Abstrak

ABSTRAK
Skripsi ini menganalisa tingkat penerimaan konsumen terhadap penggunaan electronic money sebagai kategori produk baru untuk alternatif alat transaksi uang tunai di Indonesia. Penelitian ini diadaptasi dari Technologi Acceptance Model (TAM). Penelitian ini bersifat kuantitatif deskriptif dan eksploratif. Dalam pengujian hipotesis digunakan regresi linear untuk mengevaluasi pengaruh hipotesis penelitian. Hasil penelitian ini mengungkapkan bahwa tingkat penerimaan konsumen terhadap e-Toll Card dipengaruhi oleh attitude towards use, intention to use, perceived compatibility, perceived security, perceived usefulness, perceived ease to use, subjective norm, dan individual mobility.

ABSTRACT
This study analyzes consumer acceptance of electronic money which is consider as new product categories and alternative of payment tools in Indonesia. This study is based on Technology Acceptance Model (TAM) theory. This study is descriptive quantitative and exploratory quantitative research. Linear regression is used to test the hypothesis and evaluate the effect of hypothesis research. The result found that the consumer acceptance to e-Toll Card infulenced by the attitude towards use, intention to use, perceived compatibility, perceived security, perceived usefulness, perceived ease to use, subjective norm, dan individual mobility.

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 Metadata

Jenis Koleksi : UI - Skripsi Membership
No. Panggil : S45157
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Program Studi :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2013
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xvii, 75 pages : illutration ; 28 cm. + Appendix.
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
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No. Panggil No. Barkod Ketersediaan
S45157 14-19-694748164 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20331614
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