UI - Tesis Open :: Kembali

UI - Tesis Open :: Kembali

Content analysis on websites based on grunig four models of public relations : case study 30 Asia Pasific Banks

Ira Aryani; M. Gunawan Alif, supervisor; Bambang Wiharto, examiner; Tengku Ezni Balqiah, examiner ([Publisher not identified] , 2012)

 Abstrak

ABSTRACT
Public relations paradigm has shifted fiom one Way communication that
benefited only the organization to two way communications which benefited the organization as well as the society. Grunig has introduced this model of communications through four model of cormnunications. The thesis firstly discuss the evolution of public relations models and then indentify features related to this model on the Asia Pacific banks Websites that cover conventional and sharia banking. This study is done by using content analysis qualitative research. The result of this research shows that majority of Asia Pacific banking industry uses press agentry and public infonnation models (one-way communication) on their websites.

 File Digital: 1

 Metadata

Jenis Koleksi : UI - Tesis Open
No. Panggil : T32181
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Program Studi :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2012
Bahasa : eng
Sumber Pengatalogan : LibUI eng rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : x, 78 pages : illustration ; 30 cm
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
T32181 15-19-394648246 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20332555
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