UI - Tesis Open :: Back

UI - Tesis Open :: Back

Content analysis on websites based on grunig four models of public relations : case study 30 Asia Pasific Banks

Ira Aryani; M. Gunawan Alif, supervisor; Bambang Wiharto, examiner; Tengku Ezni Balqiah, examiner ([Publisher not identified] , 2012)

 Abstract

ABSTRACT
Public relations paradigm has shifted fiom one Way communication that
benefited only the organization to two way communications which benefited the organization as well as the society. Grunig has introduced this model of communications through four model of cormnunications. The thesis firstly discuss the evolution of public relations models and then indentify features related to this model on the Asia Pacific banks Websites that cover conventional and sharia banking. This study is done by using content analysis qualitative research. The result of this research shows that majority of Asia Pacific banking industry uses press agentry and public infonnation models (one-way communication) on their websites.

 Digital Files: 1

 Metadata

Collection Type : UI - Tesis Open
Call Number : T32181
Main entry-Personal name :
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Publishing : [Place of publication not identified]: [Publisher not identified], 2012
Cataloguing Source LibUI eng rda
Content Type text
Media Type unmediated ; computer
Carrier Type volume ; online resource
Physical Description x, 78 pages : illustration ; 30 cm
Holding Institution Universitas Indonesia
Location Perpustakaan UI, Lantai 3
  • Availability
  • Review
  • Cover
Call Number Barcode Number Availability
T32181 15-19-394648246 TERSEDIA
Review:
No review available for this collection: 20332555
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