UI - Tesis Open :: Kembali

UI - Tesis Open :: Kembali

Generate values advantage of budget hotel to survive within the hotel market competition: case study ABC hotel

Anditya Wibawa; Albert Widjaja, supervisor; Nurdin Sobari, examiner; Tengku Ezni Balqiah, examiner ([Publisher not identified] , 2012)

 Abstrak

ABSTRACT
ABC Hotel has existed as budget hotel for approximately 20 years, upheaval
of tight competition in the budget hotels affect to ABC Hotel in the future. Today,
ABC hotel is facing a lot of challenges to survive in the competition. Navigate the
company to create more customer values is a road to competitiveness to survive
within the industry. ABC Hotel can create more portfolios of competitive action
conforms of its competitor to gather brand equity and loyalty. Those portfolio
actions mixed with strategy pursuing value innovation. Value innovation can be
reach by identifying guests? needs with new superior value for mass buyers and
affordable price

 File Digital: 1

 Metadata

Jenis Koleksi : UI - Tesis Open
No. Panggil : T32232
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Program Studi :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2012
Bahasa : eng
Sumber Pengatalogan : LibUI eng rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : x, 70 pages : illustration ; 30 cm
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
T32232 15-19-149054959 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20333212
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