ABSTRACT
A business can originate from a hobby. A trading card game is one those hobbiesthat has been generating profits for the manufacturers, retailers, and even thepeople that play the game. The company GA Corp is a virtual company that triesto do business on trading card game. The company wishes to do business in thesecondary market which involves buying and selling of single cards. Before thiscompany can go further and create a business plan, it must do some analysis. Thisanalysis is to identify the problems which they are currently facing or will face inthe future.The purpose of this study is to prepare and create a business plan that would beconvenient for the company to use. The preparation of the business plan starts bydoing internal and external analysis. The analysis is mostly done by primaryresearch but some are secondary research. From the analysis, the data would beput for processing a new strategy for the company. The strategy formation will beusing the Blue Ocean Strategy method because it is found to be effective in thissecondary market place. Finally, the new strategy will be translated into the newfour P?s of marketing.