Indonesia adalah negara satu-satunya di Asia Tenggara yang tidak mcmiliki Iarangan iklan, promosi dan sponsor rokok. Prevalcnsi perokok pemula usia dibawah 19 tahun meningkat 4 kali lipat dari 69% (2001) menjadi 78% (2004). Penelitian ini mcmbahas tentang adanya hubungan antara keterpaparan promosi rokok terhadap perilaku merokok remaja clengan menggunakan metode cross seczional. Data dikumpulkan dengan menggunakan kuesioner dengan jumlah responden 127 orang (56 orang laki-laki dan 71 orang perempuan) dan diolah menggunakan SPSS. Hasil dari penelitian menunjukkan bahwa prevalensi merokok siswa/i menunjukkan sebanyak 24.4% pemah mencoba merokok dan 10.2% adalah perokok. Sebanyak 100% responden terpapar iklan rokok di televisi dengan intensilas yang tinggi 50,4% (0R*0.386), Hampir seluruh lingkungan rumah 98.4% responden terscdia rokok dan 68.5% tersedianya rokok di Iingkungan sekolah (OR=3.l25). Hasil penelitian menyarankan untuk meratifikasi FCTC (Framework Convention on Tobacco Control) di Indonesia.

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Indonesia is the only country in South East Asia which giving access to any brand of cigarettes to have their advertisement, promotions and also sponsorship. Smoking prevalention before age 19° increases from 69% in 2001 to 78% in 2004. The purpose of this study was to explore the relationship between smoking behavior of adolescents exposed to cigarette advertising with cross sectional method. Data were collected on questionnaire with 127 students (56 boys and '71 girls) participated in survey and processed with SPSS.

This study shown prevalention smoking of students 24.4% had ever smoked cigarettes and 10.2% are smoker. The results shown that 100% respondents was exposure with exposure to cigarette advertising in television with high intensity 50,4% people (0R=0.386), almost all of students (98.4%) living in houses where others smoke and 68.5% students are exposed to cigarette provided in school environment. This study proposed FCTC (Framework Convention on Tobacco Control) ratification in Indonesia.