Pemerintah sedang bersemangat mengembangkan industri otomotif nasional sebagai basis produksi industri otomotif global. Bahkan ditargetlam pada tahun 2015 ukan mengrunbil alih pcranan basis produksi otomotif ASEAN yang selama ini dilakukan Thailand. Dalam penelitian ini dilakukan analisis mengenai industri otomotif di Indonesia. Ana1isis yang dilakukan meliputi analisis eksternal industrl, analisis internal industri, analisis persaingan serta perencanaan strategis pengembangan industri otomotif Indonesia.Dari hasil penelitian diperoleh keslmpulan bahwa Indonesia memang memiliki potensi untuk menjadi basis produksi industri otomotif global. Potensi yang ada perlu disertai regulasi yang menarik bagi prinsipal dan investor industri otomotif untuk: mengcmbangkan industri otomotif nasional. Industri otomotlf menjadi sumber penggerak perekonomian yang cukup potensial untuk: dikembangkan.

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The government is eager to develop the national automotive industry as a production base for the global automotive industry. Even targeted in 2015 will take over the role of the ASEAN automotive production base that has been done by Thailand. This study conducted an analysis of the automotive industry in Indonesia. The analysis was conducted on the analysis of industrlar external factor. industrial internal factor analysis, competitivness analysis and strategic planning for the development of Indonesia's automotive industry.From the research we concluded that Indonesia docs have the potential to become a global automotive industry production base. The potential need to be accompanied by regulations that appeal to principals and investors of automotive industry to develop the national automotive industry. The automotive industry can be considerable as potential economy support.