UI - Tesis Open :: Kembali

UI - Tesis Open :: Kembali

Strategi repositioning dan rebranding media televisi pasca akuisisi : studi tentang strategi repasitioning dan rebranding Lativi menjadi TVOne = A media television's repositioning and rebranding strategy after acquisition

Agam Danurwendo; Firman Kurniawan Sujono, supervisor; Ishadi SK, examiner (Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009)

 Abstrak

The conglomeration of the television media industry changed company marketing strategies. An aim af the marketing strategy transformation ls usually to create a new brand image of the company or product. To establish this newv brand image, Lativi went through acquisition at the end of 2007 and changed it’s name into Tv0ne in February 2008. Through accurate Repostianing and Rebranding lt attempts to create a new image ln the minds of the television viewers. This transformation took place because of will of the Tv0ne management to create o new market in the Indonesian television viewers by being a television company which has a new image that suits TvOne’s market target.

 File Digital: 1

 Metadata

Jenis Koleksi : UI - Tesis Open
No. Panggil : T33864
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Program Studi :
Subjek :
Penerbitan : Jakarta: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xiii; 108 pages : illustration ; 28 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
T33864 15-23-65562580 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20339070
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