ABSTRAK
Hasil Rapat Keljia RS MH Thamrin lntemasional Salemba tahun 2006menetapkan bahwa salah satu Program Prioritas tahun 2007 adalah Peningkatanjumlah kunjungan pasien Rawatjalan karena selama 3 tahun terakhir ( 2004 - 2006 )jumlah kunjngammya belum optimal. Selain itu biaya xawat inap scmakin mahalsehinga teljadi pergeseran pelayanan terhadap ambuiatory care dan menjadikan unitrawat jalan salah satu unit primadona dimasa yang akan datang. Keunggulan dalamberkompetisi dapat terbangun melalui kamampuan pemsahaan merekonstruksi pasardan industri yang ada menjadi pasar dan industri baru yang memiliki rule of game barusehingga menghasilkan suatu stratcgi Inovasi Nilai.Penelitian ini merupakan penelitian kualitatif, pengambilan data dilakukandengan metoda wawancara mcndalam dan observasi yang bertujuan untukmengidentifikasi dan menganalisa bentuk Strategi lnovasi Nilai yang dapat diterapkandalam mengoptimalkan jumlah kunjungan. Analisis yang digunakan adalah analisa tema. Penelitian diadakan di Divisi Rawat jalan RS MI-I Tharnrin Intemasional Salembapada bulan Mei - Juni 2007 dengan infonnan pejabat struktural mcdis, pejabatsu-uktural non medis, dokter praktck dan pasien loyal.Penelitian menemukan suatu strategi Inovasi Nilai dengan memperhatikanadanya perubahan pada penataan kembali desain Ruangan, meningkatkan ketepatan jampraktek dokter sesuai dahar dengan merekrut dokter tetap yang bertaraf Intemasional,mempercepat distribusi status medical record dengan sistem data elelctronik,mengadakan rotasi terhadap perawat Poliklinik, melengkapi samna medis dan nonmedis scsuai kemajuan teknologi, mempertahankan tarif yang berlaku saat ini dengansenantiasa meningkatkan kualitas pelayanan serta meningkatkan peran marketingterutama dalam promosi produk Rumah sakit dengan tetap mengacu kepada KebijakanDepKes tentang Etika Promosi Rumah Sakit.Peneliti menyarankan kepada pihak managemen terkait untuk berkoordinasidalam upaya merealisasikan bentuk lnovasi Nilai yang telah discsuaikan dengan situasidan kondisi yang ada di Divisi rawat Jalan RS MH Thamrin Intemasional salemba.

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ABSTRACT
MH Thamrin Intemational Hospital had point out the result of year conference2006 that one of main concerns need to be follow up in the year 2007 is to increase thenumber of out patient visits as it still regligible during the last three years ( 2004 -2006). Moreover cost of inpatient services becomes more expensive that could lead to ashift where people would prefer to have outpatient service as a protection rather thaninpatient services to lessen their health expenses. Due to this condition it can bepredicted that the outpatient services would become more populer in the next few years.Tough competition among private hospitals had force to the real market and industry.How the companies capable enough to reconstnict the market to keep exist in the healthindustry would be a new challenge for them. The rule would be the one with beststrategic value to innovatio is the winner.This research performs by using a qualitative method and the data is collectedby doing direct observation and in depth interview to identify and analyze the methodof strategic innovation to create value in order to optimize number of patient visits. Theparticipants included are from medical and non medical level of employee, structuraland functional practitioners and from customer?s point of view as well. Having done the research in two months of period we found that the way how tocreate value to customers would be a strategic innovation that can be adopt fiom manyfactors. For example to have a comfort room through a modem interior design of theaxamination room wold give the sense of healing in the beginning they come to thehospital. Others wolud be on time doctor?s schedule based on listed, proifesionalcompetency of the nurse and doctors fast delivery medical record status, routine jobrotation of the nurse, updated medical and non medical facilities, competitive price along with quality services available at pnesent and last how to improve promotion andsales activity from marketing division to generate value for customer and get therelationship with he loyal one.In conclusion we would suggest that all level of management should cordinateeach other to participate. in realimtion path of. innovation value based on conditionadapted at MH Tharnrin Intemational Hospital.

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