Penelitian ini dilakukan pada tim ketja majalah anak-anak dengan inisial Bb. Data dan infommasi diperolch dari wawancara, observasi, dan data hasil penjualan sclama tahun 2005 dan 2006. Hasil yang diperoleh menunjukkan kinerja tim keqa Bb sedang mengalami penurunan kinerja, dengan tolok ukur berdasarkan penurunan market share, hasil penjualan dan kegagalan dalam melakukan pengembangan produk baru. Berdasarkan analisis daur hidup produk majalah Bb telah mencapai tahap decline. Produk yang berada pada tahap ini perlu di ?re-launching" melalui inovasi produk, proses, dan layanan. Untuk melakukan inovasi diperlukan pengetahuan dari iuar maupun dari dalam organisasi agar "produk" yang diciptakan dapat bertumbuh kembali. Masalahnya orang-orang di tim kerja Bb belum mengetahui cara untuk mengumpulkan infonnasi dan mengolah informasi menjadi pengetahuan. Permasalahan ini disebabkan karena faktor Organization Capital yaitu sistem dan budaya di tim kerja Bb masih menj adi penghambat terciptanya knowledge. Sebagai rekomendasi untuk mengatasi permasalahan ini, mula-mula yang harus dipersiapkan adalah Organization Capital untuk merangsang organisasi menjadi learning organization. Untuk menjadi learning organization, Organization Capital dibentuk berdasarkan penerapan tcori Organizational Knowledge Creation, scrta pcncrapan tcori FMh Discipline.

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The research was conducted on a team of children magazine with the initial Bb. The data and information were obtained by interview and observation. All data and information were taken from the financial statistics of 2005 and 2006.

Measured by the decline of market share, the financial lost, and the failure to invent a new product; it is revealed that the work performance among the teams of Bb is declining.

The analysis shows that Bb magazine has reached the state of decline. At this point, the product needs to be relaunched with the innovation in product, process, and services. To implement the innovations, the teams should gain knowledge from inside and outside organizations so in order that the sales growth created products can increase. However, the member ofthe team do not know how to obtain the information and transform it into knowledge. Such problem is caused by the system and culture ofthe team that prohibits the knowledge sharing.

Based on the thorough analysis, firstly it is commended that the Organizational Capital is to prepare effectively by the management so that it can facilitate the Leaming Organization. Organization Capital should be developed based on the theories of Organizations Knowledge Creation and Fifth Discipline.