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UI - Tesis (Membership) :: Kembali

Analisis strategi kehumasan dalam diplomasi publik Indonesia terkait perbaikan citra negara pasca terorisme = The analysis of public relations strategy in Indonesia public diplomacy during state branding recovery process post terrorism

Jayanti Andina; Nia Sarinastiti, supervisor; Henry Faisal Noor, examiner ([Publisher not identified] , 2013)
 Abstrak
[ABSTRAK
Pasca 9/11 terorisme menjadi isu global di dunia dan hingga saat ini
terorisme masih merupakan isu penting di Indonesia. Indonesia membutuhkan
perbaikan pencitraan pasca kasus terorisme sebagai respon atas opini publik
mengenai isu keterpercayaan dan keamanan dalam 10 tahun terakhir. Untuk
melakukan perbaikan pencitraan tersebut Indonesia melakukan Diplomasi Publik
melalui empat kegiatan diplomasi yang bertujuan untuk menyampaikan paham
mengenai Islam Moderat dalam negara yang Demokratis. Berlandaskan asumsi
Kristen Bonnici, peneliti mengasumsikan adanya kesamaan proses yang dilakukan
Diplomasi Publik dengan Kegiatan Kehumasan dalam proses pembentukan citra.
Penelitian ini meneliti kegaitan diplomasi publik melalui perspektif ilmu
komunikasi, yakni dengan menggunakan teori Strategi Perencanaan Kehumasan
yang dijelaskan oleh Ronald D. Smith dalam buku Strategic Planning for Public
Relations. Penelitian ini dilakukan dengan cara kualitatif yang bersifat deskriptif,
yakni dengan melakukan observasi dan studi dokumen sebagai sumber data
primer didukung oleh wawancara dan studi pustaka sebagai sumber sekunder
dimana wawancara akan digunakan sebagai pernyataan resmi tentang penelitian
yang dilakukan. Hasil penelitian ini menggambarkan bagaimana tahapan strategi
komunikasi kehumasan yang dilakukan dalam proses diplomasi publik Indonesia
terkait perbaikan pencitraan pasca isu terorisme. Ketika strategi kehumasan bisa
menjelaskan proses diplomasi publik Indonesia, maka komunikasi kehumasan
dapat dikembangkan menjadi kajian untuk menjelaskan contoh kasus dan
permasalahan yang terjadi dalam tingkat yang lebih tinggi.

ABSTRACT
Post 9/11, terrorism became a global issue in the world and it is still an
important issue of in Indonesia. Indonesia needs to recover the state-imaging postterrorism
cases in response to public opinion on the issue of reliability and safety
in the last 10 years. To make recovery to the state-imaging, Indonesia conduct
Public Diplomacy through four activities that aims to communicate the idea of the
moderate Islam in the Democratic state. On the assumption Christian Bonnici,
researcher assumes a common process undertaken by the Public Diplomacy
Public Relations Activities in the process of image formation. This study
examines public diplomacy through a credible form of communication science
perspective, ie, by using the theory described Strategy Planning Public Relations
by Ronald D. Smith in his book Strategic Planning for Public Relations. The
research is using research-type of descriptive qualitative, ie the observation and
study of documents as the primary data source supported by interviews and
literature as a secondary source in which the interview will be used as an official
statement about the research conducted. Results of this study illustrate how the
stages of the public relations communications strategy in the Indonesian public
diplomacy during state-branding recovery process post-terrorism. If public
relations strategy could explain the Indonesian public diplomacy, public relations
communications then can be developed into case studies and examples to explain
the problems that occur in the higher levels., Post 9/11, terrorism became a global issue in the world and it is still an
important issue of in Indonesia. Indonesia needs to recover the state-imaging postterrorism
cases in response to public opinion on the issue of reliability and safety
in the last 10 years. To make recovery to the state-imaging, Indonesia conduct
Public Diplomacy through four activities that aims to communicate the idea of the
moderate Islam in the Democratic state. On the assumption Christian Bonnici,
researcher assumes a common process undertaken by the Public Diplomacy
Public Relations Activities in the process of image formation. This study
examines public diplomacy through a credible form of communication science
perspective, ie, by using the theory described Strategy Planning Public Relations
by Ronald D. Smith in his book Strategic Planning for Public Relations. The
research is using research-type of descriptive qualitative, ie the observation and
study of documents as the primary data source supported by interviews and
literature as a secondary source in which the interview will be used as an official
statement about the research conducted. Results of this study illustrate how the
stages of the public relations communications strategy in the Indonesian public
diplomacy during state-branding recovery process post-terrorism. If public
relations strategy could explain the Indonesian public diplomacy, public relations
communications then can be developed into case studies and examples to explain
the problems that occur in the higher levels.]
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 T35318-Jayanti Andina.pdf ::

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 Metadata
No. Panggil : T35318
Nama orang :
Nama orang tambahan :
Nama badan tambahan :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2013
Program Studi :
Sumber Pengatalogan :
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resources
Deskripsi Fisik : xv, 110 pages : illustration ; 28 cm + appendix
Catatan Bibliografi : page 105-110
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
T35318 15-20-101242465 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20349220