ABSTRAK
Tugas akhir ini membahas pengaruh determinan job performance terhadap kreativitas padaDivisi Multimedia PT. KB XYZ melalui intervensi program mentoring. Intervensi di DivisiMultimedia menggunakan kerangka dimensi procedural knowledge dan skills. Analisis tugasakhir ini menggunakan metode kuantitatif. Hasil analisis menyarankan bahwa variabelprocedural knowledge dan skills signifikan bagi peningkatan kreativitas di Divisi Multimediadi perusahaan yang dinamis di era konvergensi media. Implementasi difokuskan padaprogram mentoring yang melibatkan Divisi Multimedia yang terkait langsung dengan prosesproduksi berita untuk penyediaan layanan yang bernilai bagi pelanggan. Intervensi programmentoring akan meningkatkan dimensi procedural knowledge dan skills, namun juga akanmeningkatkan motivasi dan declarative knowledge sebagai determinan dari job performance.

---

ABSTRACT
This thesis explores the influence of the determinants of job performance on the creativity ofDivisi Multimedia PT. KB XYZ through mentoring programs for intervention. Interventionin Divisi Multimedia using procedural knowledge and skills dimensional frameworks. Thefinal analysis using quantitative methods. Results of the analysis suggest that the proceduralknowledge and skills variables significant for increasing creativity in Divisi Multimedia in adynamic company in the era of media convergence. Focused on the implementation of amentoring program involving the Divisi Multimedia is directly related to the news productionprocess for the provision of services of value to customers. Mentoring program will increaseprocedural knowledge and skills, but also will increase the motivation and declarativeknowledge as determinants of job performance.