[ABSTRAK
Penelitian ini merupakan replikasi dari penelitian Money, Rose dan Hillenbrand(2010b) yang dilakukan pada konteks yang berbeda yaitu konteks service padapelanggan perusahaan penerbangan. Penelitian ini dilakukan untukmengeneralisasi model penelitian yang melibatkan pengaruh corporate identitymix (CIM) terhadap corporate reputation (CR) secara bersama-sama denganpengaruh pengalaman pelanggan terhadap business operations (BO) sehari-hari.Pengaruh CIM dimediasi oleh corpoarte brand beliefs (CBB). Model penelitianini terdiri dari lima konstrak dan empat hipotesis yang diuji melalui data hasilkuesioner terhadap 215 pelanggan dan menggunakan partial least squares untukpengolahan datanya. Hasilnya mengindikasikan pengaruh yang signifikan dariCIM dan BO terhadap CR.

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ABSTRACT
This study is a replication from previous research by Money, Rose, andHillenbrand (2010b) that implemented to other service context which is tocustomers of airlines company. The aim of this study is to generalize model thatpropose the effect of corporate identity mix (CIM) toward corporate reputation(CR) alongside daily business operations (BO). The impact of CIM mediatedthrough corporate brand beliefs (CBB). This model consist of five constructs withfour hypotheses assessed using data collected from a questionnaire completed by215 curtomers and analyse the data using partial least squares. The results indicatesignificance effect of CIM and BO towards CR., This study is a replication from previous research by Money, Rose, andHillenbrand (2010b) that implemented to other service context which is tocustomers of airlines company. The aim of this study is to generalize model thatpropose the effect of corporate identity mix (CIM) toward corporate reputation(CR) alongside daily business operations (BO). The impact of CIM mediatedthrough corporate brand beliefs (CBB). This model consist of five constructs withfour hypotheses assessed using data collected from a questionnaire completed by215 curtomers and analyse the data using partial least squares. The results indicatesignificance effect of CIM and BO towards CR.]