[Penelitian ini bertujuan untuk menganalisis pengaruh website customer
orientation, website personality, website quality terhadap repurchase intention.
Penelitian ini menunjukan bahwa website customer orientation, website
personality dan website quality memengaruhi secara signifikan terhadap
repurchase intention. Penelitian ini mengambil objek penelitian yaitu para
pengguna tokobagus.com yang pernah melakukan transaksi sekurang-kurangnya
satu kali transaksi., The objective of this study is to analyze effect of website customer
orientation, website personality, website quality towards repurchase intention.
This research shows that website customer orientation, website personality and
website quality significantly affect towards repurchase intention. The object of
this research is tokobagus.com users that have been transaction into this website at
least once.]