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ABSTRAKPenelitian ini membahas tentang perbedaan rata-rata experience (direct, indirect)
calon konsumen terhadap keinginan untuk melakukan pendaftaran (register intention)
pada website edukasi online www.tryoutui.com, kemudian melihat hubungan register
intention terhadap actual register dan terakhir melihat pengaruh register intention
terhadap willingness to pay calon konsumen. Penelitian ini adalah penelitian
kuantitatif dengan desain kausal dan deskriptif. Jumlah sampel sebanyak 134 orang.
Hasil penelitian ini adalah tidak terdapat perbedaan rata-rata experience (direct,
indirect) calon konsumen terhadap keinginan untuk melakukan pendaftaran (register
intention), terdapat hubungan antara register intention dengan actual register dan
register intention memiliki pengaruh terhadap willingness to pay calon konsumen
pada website edukasi online www.tryoutui.com.
ABSTRACTThis research examines the average difference of the candidate customer (direct,
indirect) toward their intention to register to an online education website
www.tryoutui.com. Other purposes of this research are to examine the correlation
between customers‟ intention to register and the actual register, and to find how the
register intention influences customers‟ willingness to pay. This research is a
quantitative research using causal design and descriptive approach. The sample for
this research is 134 persons in total. The result of this research shows that there is no
average difference for customer experiences (direct, indirect) toward their intention to
register. It finds that there is a correlation between register intention and actual
register and register intention influences customers‟ willingness to pay for an online
education website www.tryoutui.com., This research examines the average difference of the candidate customer (direct,
indirect) toward their intention to register to an online education website
www.tryoutui.com. Other purposes of this research are to examine the correlation
between customers‟ intention to register and the actual register, and to find how the
register intention influences customers‟ willingness to pay. This research is a
quantitative research using causal design and descriptive approach. The sample for
this research is 134 persons in total. The result of this research shows that there is no
average difference for customer experiences (direct, indirect) toward their intention to
register. It finds that there is a correlation between register intention and actual
register and register intention influences customers‟ willingness to pay for an online
education website www.tryoutui.com.]