Perkembangan industri kreatif media saat ini didukung oleh teknologi dan tak lepas kepentingan komersial. Era ini menjadi tantangan televisi publik melaksanakan pelayanan publik, independen, dan tanpa unsur komersial. Lembaga Penyiaran Publik TVRI yang tugasnya diatur dalam Undang-Undang Penyiaran. Kegigihan TVRI merebut penonton dari kanal swasta terus diuji.
The development of the creative media industry supported by technology and cannot be separated from commercial interest. In this modern era, it is a big challenge for public television to carry out an independent public service. As a public broadcasting, TVRI duties regulated in the Broadcasting Law. TVRI persistence in seizing audience attention continuously tested.