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ABSTRAKDerajat kesehatan yang optimal merupakan modal dasar bagi pembangunan
sumber daya manusia agar mampu melaksanakan tugasnya dalam menghasilkan
karya-karya yang bermanfaat. Untuk dapat mewujudkan keadaan sehat tersebut, salah
satunya adalah dengan menyelenggarakan pelayanan kesehatan. Berkat
pengembangan ilmu dan teknologi serta kehidupan masyarakat, maka tumbuhlah
bermacam bentuk dan jenis pelayanan kesehatan yang dapat diselenggarakan.
Pengorganisasian pelayanan kesehatan yang baik seharusnya disusun berdasarkan
rencana strategi yang baik agar tercapai tujuan yang diharapkan. Oleh karena itu RS
Bhayangkara Brimob harus memiliki perencanaan strategi yang tepat dalam
mengantisipasi terjadinya tuntutan perubahan lingkungan eksternal dan internal
sehingga dimasa mendatang dapat beradaptasi dan mampu mengoptimalkan sumber
daya yang dimiliki serta mampu bersaing dalam memberikan jasa pelayanan
kesehatan yang bermutu.
Untuk keperluan melihat kelayakan pengembangan RS Bhayangkara Brimob,
dilakukan penulisan dengan tujuan menganalisa kelayakan pengembangan RS
Bhayangkara Brimob berdasarkan analisa faktor-faktor yang berpengaruh baik
internal maupun eksternal, sehingga diperoleh strategi alternatif dalam mengantisipasi
terjadinya perubahan lingkungan eksternal dan internal pada tahun 2008 ? 2012.
Penulisan ini merupakan penulisan operasional dengan analisis data kualitatif dan data
kuantitatif. Ruang lingkup penulisan dilakukan di RS Bhayangkara Brimob.
Pengumpulan data dilakukan dengan wawancara mendalam, consensus dessision
making group, kajian dokumen dan observasi.
Analisa kelayakan..., Arinando Pratama, FKM UI, 2008
ii
Hasil penulisan mengungkapkan bahwa faktor eksternal yang merupakan
unsur peluang adalah letak strategis, jumlah total penduduk, penerapan kebijakan
pemerintah, status keluarga, jumlah kunjungan rawat jalan dan jumlah mitra kerja /
pemasok. Faktor eksternal yang merupakan unsur ancaman adalah jumlah penduduk
dengan pendidikan rendah dan menengah, dan jumlah sarana pelayanan kesehatan.
Faktor internal yang merupakan unsur kekuatan adalah perkembangan jenis layanan.
Faktor internal yang merupakan unsur kelemahan adalah target jangka waktu visi dan
misi, adanya prosedur tetap, pengembangan SDM, penanggung jawab unit keuangan,
kondisi bangunan, penanggung jawab sistem informasi dan keberadaan unit
pemasaran.
Kesimpulan pada penulisan ini adalah posisi RS Bhayangkara Brimob yang
dianalisis sesuai Matriks TOWS berada pada kuadran Internal Fix-it. Pada analisis
dengan Matriks IE, berada pada sel V yaitu Hold and maintain. Sedangkan pada
matriks SPACE berada pada kuadran Konservatif. Pada tahap pencocokan dihasilkan
strategi product development dengan penentuan prioritas kegiatan berdasarkan
analisis QSPM adalah pengadaan produk medical check up massal bagi perusahaan,
peningkatan kemampuan UGD dengan menambah alat canggih dan dokter jaga bedah
24 jam, pembuatan sarana rawat inap anak dan pengembangan laboratorium serta
peralatannya.
Adapun layanan unggulan RS Bhayangkara Brimob pada analisis dengan
matriks BCG didapatkan instalasi UGD memiliki pangsa pasar dan pertumbuhan
pasar lebih besar dari instalasi pelayanan lain di RS Bhayangkara Brimob.
ABSTRACTThe degree of optimal health is the basic need for development of human
resources in order to be able to do his tasks in producing useful works. In order to be
able to implement the healthy condition, one of the efforts is by holding health
service. Because of the development of science and technology as well as
environment?s life, it leads to the variety of forms of health services which can be
conducted the organizing of good health service should be arranged based on good
strategic plan in order to be able to reach the aim of the goal. Therefore, Bhayangkara
Brimob?s hospital should have got right strategic plan in anticipating the demand of
environment change whether it is external or internal, so in the future the changes can
adapt and able to optimize the provided human resources and able to compete in
giving qualified health service.
This research is aimed to obtain or get the feasible Bhayangkara Brimob?s
hospital, so it is hoped to get the alternative strategy in anticipating the changes of
internal and external environment in 2008 ? 2012. This research is operational
research by using qualitative and quantitative data. The field of the research is done at
Bhayangkara Brimob?s hospital. The data collection is done by deep interview,
concensus decision making group, document analysis and observation.
The result of this research indicates that external factors that is opportunities
element are strategic place, the total number of population, family status, the number
of outpatient and the number of suppliers. The external factors which become the
threats factors are the number of population with low and middle education, the
number of equipments and the application of government of policy. The internal
factors that become the strength factors are the development of various services. The
Analisa kelayakan..., Arinando Pratama, FKM UI, 2008
iv
internal factors that become the weakness factors are the target of duration vision and
mission, fixed procedures, the condition of building, the one who takes responsibility
for information system and the existence of marketing unit.
The conclusion of this research is position of Bhayangkara Brimob?s hospital
which is analysed is suitable with TOWS Matrix located on Internal Fix-it Quadrant.
To the analysis by using IE Matrix, it is located on Cell V (Hold and Maintain).
Which SPACE Matrix, it is located on Conservative Quadrant. In the step of
adjustment is resulted strategy of Product Development by determining the priority of
activities based on QSPM analysis are enhance the ability of emergency equipment
and add the surgery doctor for 24 hours, providing mass medical check up to the
companies, construct the children treatment room, and develop the laboratory and also
it?s equipment.
The superior product of Bhayangkara Brimob?s hospital which is analysed by
BCG matrix show the emergency room has greater relative market share and market
growth rate than others that Bhayangkara Brimob?s hospital produce.;The degree of optimal health is the basic need for development of human
resources in order to be able to do his tasks in producing useful works. In order to be
able to implement the healthy condition, one of the efforts is by holding health
service. Because of the development of science and technology as well as
environment?s life, it leads to the variety of forms of health services which can be
conducted the organizing of good health service should be arranged based on good
strategic plan in order to be able to reach the aim of the goal. Therefore, Bhayangkara
Brimob?s hospital should have got right strategic plan in anticipating the demand of
environment change whether it is external or internal, so in the future the changes can
adapt and able to optimize the provided human resources and able to compete in
giving qualified health service.
This research is aimed to obtain or get the feasible Bhayangkara Brimob?s
hospital, so it is hoped to get the alternative strategy in anticipating the changes of
internal and external environment in 2008 ? 2012. This research is operational
research by using qualitative and quantitative data. The field of the research is done at
Bhayangkara Brimob?s hospital. The data collection is done by deep interview,
concensus decision making group, document analysis and observation.
The result of this research indicates that external factors that is opportunities
element are strategic place, the total number of population, family status, the number
of outpatient and the number of suppliers. The external factors which become the
threats factors are the number of population with low and middle education, the
number of equipments and the application of government of policy. The internal
factors that become the strength factors are the development of various services. The
Analisa kelayakan..., Arinando Pratama, FKM UI, 2008
iv
internal factors that become the weakness factors are the target of duration vision and
mission, fixed procedures, the condition of building, the one who takes responsibility
for information system and the existence of marketing unit.
The conclusion of this research is position of Bhayangkara Brimob?s hospital
which is analysed is suitable with TOWS Matrix located on Internal Fix-it Quadrant.
To the analysis by using IE Matrix, it is located on Cell V (Hold and Maintain).
Which SPACE Matrix, it is located on Conservative Quadrant. In the step of
adjustment is resulted strategy of Product Development by determining the priority of
activities based on QSPM analysis are enhance the ability of emergency equipment
and add the surgery doctor for 24 hours, providing mass medical check up to the
companies, construct the children treatment room, and develop the laboratory and also
it?s equipment.
The superior product of Bhayangkara Brimob?s hospital which is analysed by
BCG matrix show the emergency room has greater relative market share and market
growth rate than others that Bhayangkara Brimob?s hospital produce., The degree of optimal health is the basic need for development of human
resources in order to be able to do his tasks in producing useful works. In order to be
able to implement the healthy condition, one of the efforts is by holding health
service. Because of the development of science and technology as well as
environment’s life, it leads to the variety of forms of health services which can be
conducted the organizing of good health service should be arranged based on good
strategic plan in order to be able to reach the aim of the goal. Therefore, Bhayangkara
Brimob’s hospital should have got right strategic plan in anticipating the demand of
environment change whether it is external or internal, so in the future the changes can
adapt and able to optimize the provided human resources and able to compete in
giving qualified health service.
This research is aimed to obtain or get the feasible Bhayangkara Brimob’s
hospital, so it is hoped to get the alternative strategy in anticipating the changes of
internal and external environment in 2008 – 2012. This research is operational
research by using qualitative and quantitative data. The field of the research is done at
Bhayangkara Brimob’s hospital. The data collection is done by deep interview,
concensus decision making group, document analysis and observation.
The result of this research indicates that external factors that is opportunities
element are strategic place, the total number of population, family status, the number
of outpatient and the number of suppliers. The external factors which become the
threats factors are the number of population with low and middle education, the
number of equipments and the application of government of policy. The internal
factors that become the strength factors are the development of various services. The
Analisa kelayakan..., Arinando Pratama, FKM UI, 2008
iv
internal factors that become the weakness factors are the target of duration vision and
mission, fixed procedures, the condition of building, the one who takes responsibility
for information system and the existence of marketing unit.
The conclusion of this research is position of Bhayangkara Brimob’s hospital
which is analysed is suitable with TOWS Matrix located on Internal Fix-it Quadrant.
To the analysis by using IE Matrix, it is located on Cell V (Hold and Maintain).
Which SPACE Matrix, it is located on Conservative Quadrant. In the step of
adjustment is resulted strategy of Product Development by determining the priority of
activities based on QSPM analysis are enhance the ability of emergency equipment
and add the surgery doctor for 24 hours, providing mass medical check up to the
companies, construct the children treatment room, and develop the laboratory and also
it’s equipment.
The superior product of Bhayangkara Brimob’s hospital which is analysed by
BCG matrix show the emergency room has greater relative market share and market
growth rate than others that Bhayangkara Brimob’s hospital produce.]
