UI - Skripsi Membership :: Kembali

UI - Skripsi Membership :: Kembali

Pengaruh general technology perception technology specific perception individual characteristic dan task characteristic terhadap usage intention mobile banking studi kasus m bca = Influences of general technology perception technology specific perception individual characteristic and task characteristic towards usage intention mobile banking case study m bca / Agita Nalsalia

Agita Nalsalia; Ulian Taurin Malik, supervisor; Sri Rahayu Hijrah Hati, examiner; Elevita Yuliati, examiner (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014)

 Abstrak

Skripsi ini membahas mengenai faktor-kator yang dapat mempengaruhi intensi
pengguna intenet banking untuk mau mengadopsi mobile banking yang
dikeluarkan oleh bank yang sama. Bank yang dijadikan objek penelitian adalah
BCA dengan layanan Klik BCA dan m-BCA. Terdapat lima exogenous construct
yang digunakan di dalam penelitian ini yaitu: task fit, monetary value,
connectivity, personal innovativeness, dan absorptive capacity. Endogenous
construct yang digunakan di dalam penelitian ini adalah perceived usefulness,
perceived ease of use, serta usage intention Hasil penelitian menunjukkan bahwa
hanya perceived usefulness dan perceived ease of use sangat mempengaruhi
intensi nasabah pengguna Klik BCA untuk menggunakan mobile banking.
Namun, tidak terdapat hubungan yang signifikan antara absorptive capacity
terhadap inetensi untuk mengadopsi. Serta perceived ease of use memiliki
pengaruh negatif terhadap perceived usefulness.

The focus of this study to understand factors that influence intention of intenet
banking costumer to use mobile technology that created by the same bank. The
object of this research is BCA that create Klik BCA and m-BCA. To create a
unified view, this study use five exogenous construct: task fit, monetary value,
connectivity, personal innovativeness, and absorptive capacity. Also, three
endogenous construct: perceived ease of use, perceived usefulness, and absorptive
capacity. The result of this studies show that perceived ease of use and perceived
usefulness influence consumer intention to adopt mobile banking. Moreover, task
fit and monetary value can increase consumer‘s perceived usefulness
significantly. Connectivity and personal innovativeness also influence consumer‘s
perceived ease of use. However, absorptive capacity doesn‘t influence usage
intention and there is negative influence of perceived ease of use to perceived
usefulness.

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 Metadata

Jenis Koleksi : UI - Skripsi Membership
No. Panggil : S57139
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Program Studi :
Subjek :
Penerbitan : [Place of publication not identified]: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xiv, 129 pages ; 30 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
S57139 S57139 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20387003
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