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ABSTRAKTujuan penelitian ini adalah untuk menganalisis bagaimana pengaruh word of
mouth terhadap minat menjadi nasabah Bank Syariah Mandiri. Penelitian ini
menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 100
orang mahasiswa UI dengan menggunakan metode non-probability serta teknik
purposive. Instrumen penelitian ini menggunakan kuesioner dan dianalisis
menggunakan Regresi Sederhana. Hipotesis penelitian dalam peneitian ini adalah
H0 = Word of mouth tidak mempengaruhi minat konsumen untuk menjadi
nasabah bank syariah dan H1 = Word of mouth mempengaruhi minat konsumen
untuk menjadi nasabah bank syariah. Hasil penelitian ini menunjukan bahwa word
of mouth memiliki pengaruh yang signifikan terhadap minat menjadi nasabah
Bank Syariah Mandiri atau dengan kata lain H0 ditolak dan H1 diterima.
ABSTRACTThe objective of this research was to analyze the effect of word of mouth toward
intention becomes customer of Bank Syariah Mandiri (Studies in the UI Student).
The sample of this research was 100 UI student, collected using non-probability
sampling and purposive technique. This research used questionnaire as research
instrument and analyzed with simple regression.The research hypothesis in this
research was H0 = Word of mouth does not affect the interest of consumers to
become customers of BSM and H1 = Word of mouth influences consumers to
become customers of BSM. The result of this research indicate that word of
mouth have a significant effect on intention becomes customer of Bank Syariah
Mandiri or in other words, H0 was rejected and H1 was accepted., The objective of this research was to analyze the effect of word of mouth toward
intention becomes customer of Bank Syariah Mandiri (Studies in the UI Student).
The sample of this research was 100 UI student, collected using non-probability
sampling and purposive technique. This research used questionnaire as research
instrument and analyzed with simple regression.The research hypothesis in this
research was H0 = Word of mouth does not affect the interest of consumers to
become customers of BSM and H1 = Word of mouth influences consumers to
become customers of BSM. The result of this research indicate that word of
mouth have a significant effect on intention becomes customer of Bank Syariah
Mandiri or in other words, H0 was rejected and H1 was accepted.]
S55862-Jeihan Alhakim.pdf :: Unduh