UI - Skripsi Membership :: Kembali

UI - Skripsi Membership :: Kembali

Perilaku konsumtif terhadap tas "KW" sebagai salah satu bentuk budaya konsumer : studi kasus konsumen dan penjual tas "KW" Pasar Pagi Mangga Dua Jakarta = Consumptive behaviour toward "KW"s bag as consumer culture : case study resellers and consumers at Pasar Pagi Mangga Dua / Menik Sukma Pratiwi

([Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, ], 2014)

 Abstrak

[Tujuan penelitian ini untuk menggambarkan fenomena budaya konsumer
tas ?KW?. Pendekatan penelitian yang digunakan adalah kualitatif dengan
menggunakan strategi studi kasus melalui teknik pengumpulan data berdasarkan
observasi dan wawancara mendalam. Hasil penelitian ini menemukan adanya
sebab kemunculan perilaku kosumtif, antara lain dominasi komoditas di pasar dan
komodifikasi tanda atau makna pada komoditas. Melalui penyebab kemunculan,
peneliti menggambarkan budaya konsumer tas ?KW? melalui karakteristik
konsumen tas ?KW?. Konsumen terbagi menjadi dua macam, yaitu yang
mengkonsumsi fungsi dan yang mengkonsumsi tanda. Untuk konsumen konsumsi
fungsi sekedar melihat aspek kegunaan tas sebagai alat bantu membawa barang,
Untuk konsumen yang konsumsi tanda cenderung berujung pada rasa cinta dan
pemujaan konsumen terhadap komoditas. Motif konsumen dalam konsumsi
variatif. Ada konsumen yang mengambil penanda dari komoditas untuk
kebutuhan tren fashion terbaru, ada juga yang mengambil tanda untuk
menunjukan dirinya adalah perempuan yang feminin.. Akan tetapi secara
keseluruhan, tujuan utama konsumen konsumsi tanda adalah satu, agar dirinya
lebih diterima oleh masyarakat.;The purpose of this study is to describe consumptive behaviour toward
?KW?s bag. The qualitative approach is applied in this case study through a
detailed data collection which is observing and in-depth interviewing. This study
found there is some factors that make this case appear. Those factors are
domination of commodity in market and commodification of sign or meaning in
commodity. Start from some causes that make this case appear, researcher
describe consumer culture from consumer characteristic. There is two kind of
consumer, it is consumer that consume function of the bag and consumer that
consume sign or meaning of the bag. For the consumer who consume function of
the bag, they look at the bag as a tool to help them carrying some stuff.
Meanwhile, for consumer that consume sign or meaning, they looking for
something inside of the bag and makes them love the bag. Researcher look this
phenomenon as a commodity fetishism. There?s different motive when consumer
consume the commodity. For example, some consumer consume to following
trends of fashion and some of them consume to make them look more feminine.
Looking at whole of the motive, researcher found the main purpose consumer
consume sign or meaning from the bag is to make consumer be able to accepted in
society., The purpose of this study is to describe consumptive behaviour toward
“KW”s bag. The qualitative approach is applied in this case study through a
detailed data collection which is observing and in-depth interviewing. This study
found there is some factors that make this case appear. Those factors are
domination of commodity in market and commodification of sign or meaning in
commodity. Start from some causes that make this case appear, researcher
describe consumer culture from consumer characteristic. There is two kind of
consumer, it is consumer that consume function of the bag and consumer that
consume sign or meaning of the bag. For the consumer who consume function of
the bag, they look at the bag as a tool to help them carrying some stuff.
Meanwhile, for consumer that consume sign or meaning, they looking for
something inside of the bag and makes them love the bag. Researcher look this
phenomenon as a commodity fetishism. There’s different motive when consumer
consume the commodity. For example, some consumer consume to following
trends of fashion and some of them consume to make them look more feminine.
Looking at whole of the motive, researcher found the main purpose consumer
consume sign or meaning from the bag is to make consumer be able to accepted in
society.]

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 Metadata

Jenis Koleksi : UI - Skripsi Membership
No. Panggil : S56421
Program Studi :
Subjek :
Penerbitan : [Place of publication not identified]: [Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, ], 2014
Bahasa : ind
Sumber Pengatalogan :
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xvi, 157 pages : illustration ; 28 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
S56421 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20388025
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