ABSTRAK
Penelitian ini bertujuan untuk mengetahui penilaian masyarakat terhadap programcommunity development dengan reputasi perusahaan. Pelaku bisnis atauperusahaan saat ini tidak hanya mencari keuntungan guna menjadi yang terdepan.Saat ini perusahaan juga fokus menerapkan program community developmentyang merupakan salah satu strategi perusahaan demi membantu meningkatkanreputasi perusahaan. Melalui community development, perusahaan dituntut untukmenunjukkan kepeduliannya terhadap lingkungan sekitar perusahaan. Selain itu,dengan adanya community delopment diharapkan dapat membantu pemerintahdalam mengatasi permasalahan kesejahteraan sosial. Penelitian ini menggunakanmetode kualitatif dan didukung dengan kuantitatif deskriptif, untuk melihatpenilaian masyarakat terhadap program community development dalammembangun reputasi perusahaan, dengan studi kasus pada perusahaan yangbergerak di bidang infrastruktur yaitu General Electric (GE) yang melaksanakanprogram community development pada pengembangan kegiatan Job Shadow bagisiswa Sekolah Menengah Atas di Yogyakarta. Reputasi dapat dipandang dari teorireputasi yang dikemukakan oleh Fombrum yang menjelaskan empat sisi reputasikorporat yang perlu ditangani, yaitu credibility, trustworthiness, reliability danresponsibility. Hasil penelitian menunjukkan adanya penilaian yang positif dankeandalan dalam mengemas suatu kegiatan sehingga dapat membantumembangun reputasi perusahaan.

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ABSTRAK
This study was aimed to determine community assessment of a CommunityDevelopment program towards a company's reputation. Gaining profits is not theonly strategy for businessmen and companies to become leaders thesedays.Companies are also currently focusing on implementing the CommunityDevelopment program as one of companies' strategies to help improve theirreputations. Through the Community Development program, companies areexpected to express their concerns towards their surroundings. In addition, thepresence of the Community Development program is expected to assist thegovernment in addressing social welfare issues. A qualitative method supportedby quantitative method to observe the effect of the Community Developmentprogram impact in building a company's reputation. The case study was onGeneral Electric (GE), a company engaged in infrastructures. General Electricimplemented the Community Development program to the Job Shadowdevelopment event for high school students in Yogyakarta. A reputation can beseen from the theory proposed by Fombrum explaining the four sides of acorporate reputation needed to be addressed, such as credibility, trustworthiness,reliability and responsibility. The study results showed a positive assessment inpresenting program in order to help build the company's reputation