[
ABSTRAKTesis ini membahas tentang konstruksi identitas Skinhead di dalam
komunitas Skinhead di Jakarta dan sekitarnya dengan menggunakan penelitian
kualitatif deskriptif analitis serta dampak pada praktik komodifikasi yang terjadi
dalam bidang industri budaya Jakarta, era 1996 hingga 2014, dimana narasi besar
dari kekuatan modernitas yaitu teknologi, perubahan ekonomi dan sosial budaya
menjadi landasan global yang mempengaruhi proses tersebut.
Hasil dari kesimpulan bahwa konstruksi identitas Skinhead di Jakarta dan
sekitarnya serta praktik komodifikasi yang dilakukan tidak dapat dilepaskan dari
tujuan dan cita-cita komunitas dan individu Skinhead dalam melakukan
pemasaran identitas dan subkultur yang berproses melalui dua cara yaitu
eksploitasi dan eksistensi dengan mengalihfungsikan menjadi entitas ekonomi dan
mereproduksi kesadaran ideologis demi keberlangsungan generasi Skinhead.
Selain itu, peneltian ini juga akan menunjukan keberadaan komunitas subkultur
Skinhead di tengah-tengah banyaknya identitas di dalam kota urban yang
merespon dominasi budaya berupa negosasi sebagai alternatif diluar sekolah dan
pekerjaan dengan mempertahankan nilai lokal Indonesia.
ABSTRACTThis thesis discusses the Skinhead subculture identity construction in
Jakarta and its sorrounding and the impact on commodification practices by using
qualitative descriptive analitic research that occur in various areas of cultural
industries era of 1996 ? 2014, in which grand narrative of modernity, including
technology, economic and sociocultural change, become a global platform that
affect the process.
The conclusion indicates that the Skinhead subculture construction and the
practice of commodification which conducted in various arena of cultural
industries can not be separated from the aims and ideals of the Skinhead's
subculture's identity project in attempt to do marketing identities and subcultures
that proceeds through a two-way, namely exploitation and existence by converting
to economic entity and reproduce the ideological consciousness for the sake of
Skinhead regeneration. Beside that, this research is to show the existence of
Skinhead subculture community amongs many other identities in the urban city
that responds the culture domination by negotiating as the alternative activity
outside the school and occupation by maintaining the local value owned by the
parents culture.;This thesis discusses the Skinhead subculture identity construction in
Jakarta and its sorrounding and the impact on commodification practices by using
qualitative descriptive analitic research that occur in various areas of cultural
industries era of 1996 – 2014, in which grand narrative of modernity, including
technology, economic and sociocultural change, become a global platform that
affect the process.
The conclusion indicates that the Skinhead subculture construction and the
practice of commodification which conducted in various arena of cultural
industries can not be separated from the aims and ideals of the Skinhead's
subculture's identity project in attempt to do marketing identities and subcultures
that proceeds through a two-way, namely exploitation and existence by converting
to economic entity and reproduce the ideological consciousness for the sake of
Skinhead regeneration. Beside that, this research is to show the existence of
Skinhead subculture community amongs many other identities in the urban city
that responds the culture domination by negotiating as the alternative activity
outside the school and occupation by maintaining the local value owned by the
parents culture., This thesis discusses the Skinhead subculture identity construction in
Jakarta and its sorrounding and the impact on commodification practices by using
qualitative descriptive analitic research that occur in various areas of cultural
industries era of 1996 – 2014, in which grand narrative of modernity, including
technology, economic and sociocultural change, become a global platform that
affect the process.
The conclusion indicates that the Skinhead subculture construction and the
practice of commodification which conducted in various arena of cultural
industries can not be separated from the aims and ideals of the Skinhead's
subculture's identity project in attempt to do marketing identities and subcultures
that proceeds through a two-way, namely exploitation and existence by converting
to economic entity and reproduce the ideological consciousness for the sake of
Skinhead regeneration. Beside that, this research is to show the existence of
Skinhead subculture community amongs many other identities in the urban city
that responds the culture domination by negotiating as the alternative activity
outside the school and occupation by maintaining the local value owned by the
parents culture.]
T42213-Muhammad Fakhran Al Ramadhan.pdf :: Unduh