[ABSTRAK
Teknologi pemberdayaan tubuh mucul sebagai jalan keluar bagi manusia untuk mendapatkan kesempurnaan pada tampilan diri. Namun, teknologi tersebut juga hadir bagai dua sisi mata uang. Di samping mampu untuk memenuhi hasrat manusia untuk menjadi sempurna, teknologi tersebut juga mampu menggeser nilai-nilai dasar manusia itu sendiri. Memiliki modal, hak otonomi individu dan tidak mengganggu hak orang lain adalah alasan yang diusung oleh kapitalisme untuk melanggengkan penerapan teknologi ini dalam masyarakat. Tulisan ini merupakan sebuah kajian filosofis dan kritik terhadap fenomena pemberdayaan tubuh yang marak terjadi dalam beberapa dekade terakhir. Tujuan dari kritik ini adalah untuk mengingatkan kembali akan hakikat dan nilai-nilai dasar manusia. Yang ingin penulis pertahankan di sini, lewat pemikiran Michael Sandel, adalah penerapan teknologi pemberdayaan tubuh pada manusia hanya akan menurunkan martabatnya sebagai makhluk yang meletakkan dirinya sendiri sebagai tujuan tertinggi. Membiarkan teknologi tesebut berkembang tanpa batas, berarti membiarkan manusia kehilangan martabatnya, karena telah dijadikan sebagai objek penelitian, bahkan alat untuk mencapai sebuah tujuan.

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ABSTRACT
The body enhancement technology appears as the way out for people to get the body perfection. However, this technology appears like two sides of a coin too. On one side, the technology is able to fulfill the human desire to be perfect. On the other hand, the technology is able to shift the basic values ​​of the man himself. The capitals, the right of individual autonomy, and as long as it does not violate anyone?s rights are the reasons of capitalism to promote the application of this technology in the society. This paper is about critique and philosophical study of the body enhancement phenomenon that rife in recent decades. The purpose of this critique is to recall the nature and basic of human values. What the writer wants to keep here, based on Michael Sandel?s point of view, is the application of the body enhancement technology could lose a man?s dignity as a creature that put himself as the highest goal. Allowing the technology gets the higher level of its development without limits, means allowing human dignity to lose, because man has been used as a research object, even a tool to achieve a goal.;The body enhancement technology appears as the way out for people to get the body perfection. However, this technology appears like two sides of a coin too. On one side, the technology is able to fulfill the human desire to be perfect. On the other hand, the technology is able to shift the basic values ​​of the man himself. The capitals, the right of individual autonomy, and as long as it does not violate anyone?s rights are the reasons of capitalism to promote the application of this technology in the society. This paper is about critique and philosophical study of the body enhancement phenomenon that rife in recent decades. The purpose of this critique is to recall the nature and basic of human values. What the writer wants to keep here, based on Michael Sandel?s point of view, is the application of the body enhancement technology could lose a man?s dignity as a creature that put himself as the highest goal. Allowing the technology gets the higher level of its development without limits, means allowing human dignity to lose, because man has been used as a research object, even a tool to achieve a goal.;The body enhancement technology appears as the way out for people to get the body perfection. However, this technology appears like two sides of a coin too. On one side, the technology is able to fulfill the human desire to be perfect. On the other hand, the technology is able to shift the basic values ​​of the man himself. The capitals, the right of individual autonomy, and as long as it does not violate anyone’s rights are the reasons of capitalism to promote the application of this technology in the society. This paper is about critique and philosophical study of the body enhancement phenomenon that rife in recent decades. The purpose of this critique is to recall the nature and basic of human values. What the writer wants to keep here, based on Michael Sandel’s point of view, is the application of the body enhancement technology could lose a man’s dignity as a creature that put himself as the highest goal. Allowing the technology gets the higher level of its development without limits, means allowing human dignity to lose, because man has been used as a research object, even a tool to achieve a goal., The body enhancement technology appears as the way out for people to get the body perfection. However, this technology appears like two sides of a coin too. On one side, the technology is able to fulfill the human desire to be perfect. On the other hand, the technology is able to shift the basic values ​​of the man himself. The capitals, the right of individual autonomy, and as long as it does not violate anyone’s rights are the reasons of capitalism to promote the application of this technology in the society. This paper is about critique and philosophical study of the body enhancement phenomenon that rife in recent decades. The purpose of this critique is to recall the nature and basic of human values. What the writer wants to keep here, based on Michael Sandel’s point of view, is the application of the body enhancement technology could lose a man’s dignity as a creature that put himself as the highest goal. Allowing the technology gets the higher level of its development without limits, means allowing human dignity to lose, because man has been used as a research object, even a tool to achieve a goal.]