[ABSTRAK
Memasuki tahun 2014 PT XYZ dihadapkan dengan lingkungan bisnis yangberubah dengan tantangan yang lebih besar. Lebih banyak pemain sudah datang keindustri sebagai pesaing sehingga model bisnis lama tidak sesuai lagi dengankebutuhan bisnis saat ini. Perusahaan harus mengubah model bisnisnya.Kerangka model bisnis Empat-Kotak Johnson digunakan dalam tesis ini.Kerangka ini memberikan peta jalan untuk kemungkinan-kemungkinan baru untukinovasi kepada perusahaan. Metode ini berisi empat elemen, yaitu proposisi nilaipelanggan, rumus keuntungan, sumber daya kunci & proses kunci. Berdasarkanwawancara, observasi, dan analisis dokumen yang sudah dilakukan di setiapdepartemen, hasil dari model bisnis baru secara keseluruhan menolong perusahaanuntuk bertahan di industri ini.

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ABSTRACT
Entering 2014 PT XYZ is faced with a changing business environment withgreater challenges. More players already come to industry as competitors so the oldbusiness model is not longer suitable with current business needs. The companyshould change its business model.Johnson Four-box business model framework is used in this thesis . Thisframework gives a road map to new possibilities for innovation to the company. Itcontains four elements, they are customer value propositions, profit formula, keyresources & key processes. Based on interview, observation, and document analysisthat already done in every departement, the results of the new business modeloverall help company to sustain in this Industry;Entering 2014 PT XYZ is faced with a changing business environment withgreater challenges. More players already come to industry as competitors so the oldbusiness model is not longer suitable with current business needs. The companyshould change its business model.Johnson Four-box business model framework is used in this thesis . Thisframework gives a road map to new possibilities for innovation to the company. Itcontains four elements, they are customer value propositions, profit formula, keyresources & key processes. Based on interview, observation, and document analysisthat already done in every departement, the results of the new business modeloverall help company to sustain in this Industry, Entering 2014 PT XYZ is faced with a changing business environment withgreater challenges. More players already come to industry as competitors so the oldbusiness model is not longer suitable with current business needs. The companyshould change its business model.Johnson Four-box business model framework is used in this thesis . Thisframework gives a road map to new possibilities for innovation to the company. Itcontains four elements, they are customer value propositions, profit formula, keyresources & key processes. Based on interview, observation, and document analysisthat already done in every departement, the results of the new business modeloverall help company to sustain in this Industry]