[ABSTRAK
Kemiskinan di negara terbelakang dicirikan dengan pertumbuhan penduduk yang tinggi. Di Indonesia, peran pemerintah dalam bidang kependudukan diserahkan pada Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN). Salah satu program BKKBN adalah Upaya Peningkatan Pendapatan Keluarga Sejahtera(UPPKS). Sejak tahun 2010 hingga 2013 terjadi penurunan jumlah kelompokUPPKS. Berdasarkan permasalahan tersebut, peneliti memfokuskan pada menganalisis faktor kekuatan, kelemahan, kesempatan maupun ancaman. Tujuanpenelitian adalah untuk pengoptimalan pencapaian program UPPKS. Hasil analisis metode SWOT menunjukkan bahwa strategi terbaik berasal dari faktor kekuatan dan peluang (SO). Alternatif strategi tersebut diolah dengan metode AHP sehingga ditemukan strategi prioritas yaitu memanfaatkan penggunaan website terintegrasi untuk menarik minat kerjasama sebagai bentuk pemanfaatanperkembangan teknologi dan informasi.

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ABSTRACT
Poverty in underdeveloped countries are characterized by high population growth. In Indonesia, the government's role in population to be submitted to the National Population and Family Planning Board (BKKBN). One of the program BKKBN?s is to Increase Revenue Family Welfare (UPPKS). From 2010 to 2013, decrease in the number of groups UPPKS. Based on these problems, researchersfocus on the identified factors strengths, weaknesses, opportunities and threats. The purpose of the study is to optimization program of achievement UPPKS. Theresults of analysis method SWOT showed that the best strategy is derived from the strengths and opportunities (SO) factor. Alternative strategies with AHP to findedstrategy is utilizing the integrated use of the website to attract cooperation as a form of technological development and utilization of information;Poverty in underdeveloped countries are characterized by high population growth. In Indonesia, the government's role in population to be submitted to the National Population and Family Planning Board (BKKBN). One of the program BKKBN’s is to Increase Revenue Family Welfare (UPPKS). From 2010 to 2013, decrease in the number of groups UPPKS. Based on these problems, researchersfocus on the identified factors strengths, weaknesses, opportunities and threats. The purpose of the study is to optimization program of achievement UPPKS. Theresults of analysis method SWOT showed that the best strategy is derived from the strengths and opportunities (SO) factor. Alternative strategies with AHP to findedstrategy is utilizing the integrated use of the website to attract cooperation as a form of technological development and utilization of information, Poverty in underdeveloped countries are characterized by high population growth. In Indonesia, the government's role in population to be submitted to the National Population and Family Planning Board (BKKBN). One of the program BKKBN’s is to Increase Revenue Family Welfare (UPPKS). From 2010 to 2013, decrease in the number of groups UPPKS. Based on these problems, researchersfocus on the identified factors strengths, weaknesses, opportunities and threats. The purpose of the study is to optimization program of achievement UPPKS. Theresults of analysis method SWOT showed that the best strategy is derived from the strengths and opportunities (SO) factor. Alternative strategies with AHP to findedstrategy is utilizing the integrated use of the website to attract cooperation as a form of technological development and utilization of information]